June 8, 2010

Women Rule

Filed under: Business,Culture — Emily Reeves @ 7:28 am

As Ms. Adverthinker, I feel compelled to direct you to this article in The Atlantic, titled “The End of Men.” A few highlights from the article:

“Earlier this year, for the first time in American history, the balance of the workforce tipped toward women, who now hold a majority of the nation’s jobs. The working class, which has long defined our notions of masculinity, is slowly turning into a matriarchy, with men increasingly absent from the home and women making all the decisions. Women dominate today’s colleges and professional schools—for every two men who will receive a B.A. this year, three women will do the same. Of the 15 job categories projected to grow the most in the next decade in the U.S., all but two are occupied primarily by women.”

And:

“Men dominate just two of the 15 job categories projected to grow the most over the next decade: janitor and computer engineer. Women have everything else—nursing, home health assistance, child care, food preparation.”

And:

“But women are also starting to dominate middle management, and a surprising number of professional careers as well. According to the Bureau of Labor Statistics, women now hold 51.4 percent of managerial and professional jobs—up from 26.1 percent in 1980. They make up 54 percent of all accountants and hold about half of all banking and insurance jobs. About a third of America’s physicians are now women, as are 45 percent of associates in law firms—and both those percentages are rising fast. A white-collar economy values raw intellectual horsepower, which men and women have in equal amounts. It also requires communication skills and social intelligence, areas in which women, according to many studies, have a slight edge. Perhaps most important—for better or worse—it increasingly requires formal education credentials, which women are more prone to acquire, particularly early in adulthood.”

And:

“Only 3 percent of Fortune 500 CEOs are women, and the number has never risen much above that.  But even the way this issue is now framed reveals that men’s hold on power in elite circles may be loosening. In business circles, the lack of women at the top is described as a “brain drain” and a crisis of “talent retention.” And while female CEOs may be rare in America’s largest companies, they are highly prized: last year, they outearned their male counterparts by 43 percent, on average, and received bigger raises.”

I have heard the argument made–as a rationale for highlighting men as future leaders of our state–that we have very few women in business in Arkansas.  I can only shake my head at this obvious oversight and antiquated way of thinking.  Even developing countries recognize the power of women:

“In 2006, the Organization for Economic Cooperation and Development devised the Gender, Institutions and Development Database, which measures the economic and political power of women in 162 countries. With few exceptions, the greater the power of women, the greater the country’s economic success.  Aid agencies have started to recognize this relationship and have pushed to institute political quotas in about 100 countries, essentially forcing women into power in an effort to improve those countries’ fortunes….Postgenocide Rwanda elected to heal itself by becoming the first country with a majority of women in parliament.”

Let’s have more discussion about the power and leadership of women in Arkansas.

March 21, 2010

Arkansas Native, Navy SEAL Adam Lee Brown Killed in Afghanistan

Filed under: Current Events — Emily Reeves @ 11:24 am

Allow me to step away from advertising, social media and technology for a moment today and honor Navy SEAL Adam Lee Brown, an Arkansas native, who died in Afghanistan just a few days ago. He was serving with my brother, also a Navy SEAL. From my brother:

“I’ve known him since 1999 while we were going through BUD/S together. He was a good friend and probably the most religious, moral man I knew in the teams. Huge loss for us and I just wanted you guys to take a minute and give a toast to him. He left
behind his wife and two kids.

“Adam considered Arkansas to be the center of the world and will be buried there…We are making a memorial patch with a Razorback on it…”

Senator Lincoln’s statement is here. And information is also on the Navy SEALs blog here.

May 11, 2009

Attention Arkansas Bloggers

Filed under: Current Events,Social Media — Emily Reeves @ 10:56 am

Our next SWIM session focuses on the blogosphere and we would like know a little bit more about Arkansas bloggers.  If you are a blogger and live in Arkansas, please email Emily (ereeves@stoneward.com) and I will respond with a link to our short survey.  Thank you.

April 26, 2009

Why It Matters That More Women Are Online

Filed under: Culture,Current Events — Emily Reeves @ 5:07 pm

I accept the challenge presented by Blake’s Think Tank, and present my opinion as to why it matters–specifically in Arkansas media–that more women are online than men.

Who are our key media communicators and influencers online in Arkansas: men.  And yet a good portion of their readers are likely women.  How easily do you think those readers could be swayed to read a female writer who was delivering quality information with a woman’s style of communicating (more friendly, likely more unbiased, a focus on the details in addition to the big picture, incorporation of back-story making the entire piece more personal and personable)?  My opinion is that it would only take one strong female media personality online to convince female readers to switch.


Women (across the country and in Arkansas) make the majority of household decisions: what to purchase, where to spend the money and how much to spend.  (The only area where they don’t rule when it comes to purchasing power: beer.)  More time is going into researching online before buying.  And, the opinions of “people like me” are the most trusted.  Local media are missing the boat by not touting a female opinion leader in their online spaces.  Women want one in Arkansas.  And, I am not just talking about mommy-bloggers.  Or political gurus.  Or movie reviewers.  Or business influencers.  But we do need all of those.  We need to have representatives for women in all stages of life and backgrounds in Arkansas communicating through our media outlets online.

Quality matters.  And, personality matters.  Men have figured this out.  The few women that I have found writing online for our media in Arkansas are conveying neither.  Women: tell us who you are and why we should listen to you.  Then, deliver on that by providing quality content.  You will get the readership.  And the men will have to stop ignoring our presence in Arkansas.

April 16, 2009

Thank you, Mr. Brantley & Mr. Stodola!

Filed under: Current Events,That's Just Cool — Emily Reeves @ 9:52 pm

Stone Ward hosted the finale of our Energy Efficiency Arkansas television commercial shoot with Archie Bell and the Drells at the Peabody bar.  Among our honored guests: Max Brantley, of the Arkansas Times, and Mark Stodola, our esteemed mayor. Thank you, both, for attending our event.  Fun times!

River Market, Apr 16, 2009River Market, Apr 16, 2009River Market, Apr 16, 2009

March 21, 2009

Dear Arkansas Business, (UPDATE)

Filed under: Current Events — Emily Reeves @ 4:58 am

Congratulations on the 25th anniversary.  I am proud that Arkansas has a respected business publication, and I appreciate the news and features in the weekly editions of Arkansas Business.  Thank you for your contributions to the state and its business population.

I am writing to respond to 25th Anniversary Edition’s list of “25 for the Future.” I was stunned by the lack of female representatives on this list: 3.5 women and 21.5 men (half designations for the #22 split).  Surely someone noticed this unbalanced distribution as the selections were made (using what I have to assume was the official criteria of “likely to impact the state based on their family wealth and position, and others have just exhibited a spark of potential”)?

I don’t believe that finding future-thinking women with a “spark of potential” would have been difficult.  Women make up 51% of the state’s population.  The Women’s Foundation of Arkansas has an Emerging Leaders program.  I work with many bright and talented women in business around the state everyday.  Chamber leadership programs are conducted around the state and include both men and women.

Please understand that I do not think that the men on the list are undeserving of the designation.  Most of the honorees certainly deserve the recognition.  I am simply disappointed by what comes across as an old-fashioned point-of-view about business and leadership, rather than the progressive one I know this state aspires to achieve.

Coming soon to Ms. Adverthinker: profiles and interviews with women who will shape Arkansas’s future.

Sincerely,

Ms. Adverthinker

UPDATE: Arkansas Business has pointed out that they included a list of “25 Women Leaders” in the 25th Anniversary Edition as well.  While this is a good thing, this does not counterbalance the “25 for the Future” list; if anything, it is the counterpart to the “25 Living Legends” (a list including only one woman, which is understandable as it is representation of the past).  In this 25th Anniversary edition, the “25 for the Future” was given prominent placement, which is, of course, why it will receive the most criticism.  I maintain my opinion that the balance men to women on the “future” list is severely lacking.

As I noted above, Arkansas Business is welcoming your feedback, which is impressive.  Tell them what you think of the lists.

January 30, 2008

Green Building Craze

Filed under: Current Events — Emily Reeves @ 12:59 pm

It is hard to pick up a publication these days without there being some story on the “green movement.” New construction is one way in which companies can join the green movement and it turns out, old buildings can be green too. In Sunday’s New York Times, there was an article on how existing buildings can be “greened”: “As more companies look to reduce waste, along with the carbon imprint, they find that their buildings are one of their most immediate opportunities. For their efforts, they typically get a healthier, cleaner work environment, improved efficiency and lower operating costs, all of which can help attract tenants and employees. A 2006 Green Building Council study found that by retrofitting buildings, owners can save 90 cents a square foot annually, on average, in energy and other costs and earn back their investment in 2 to 2 1/2 years.”  With continued high-profile coverage of the opportunities, surely more companies will start implementing efforts to reduce their strain on the environment.

The green movement continues to gain momentum in Arkansas as well.  Not only do we have the Clinton Library and Heifer International leading the way with commercial buildings, but there are also a growing number of “green” residential developments planned in Arkansas, as reported in our Arkansas Democrat-Gazette this week.  Arkansas is more progressive than people think:

  • Woodglen Park will be a 35-home solar subdivision in Little Rock.
  • CityGrove Townhomes and Rockwater Village in North Little Rock will focus on ensuring that homes are built near public transportation and other amenities.

Arkansas is really stepping up as a leader in green building!