December 13, 2013

Getting Dressed: Travel Day

Filed under: Style — Emily Reeves @ 6:55 pm

Because presentation is vital and how you say it can be just as important as what you say.

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{on a plane}
To Dallas and back.
Lululemon shirt and leggings; Patagonia vest, scarf and coat; UGG boots.

December 12, 2013

Getting Dressed: Leather Mini

Filed under: Style — Emily Reeves @ 6:51 pm

Because presentation is vital and how you say it can be just as important as what you say.

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{this skirt}
A client meeting, working at my desk and a gender reveal party for my pregnant friend (it’s a boy!).
JCrew sweater; Theory skirt; Jean-Michel Cazabat boots; Rae Ann Creations necklace.

December 11, 2013

Getting Dressed: Breaks in Black

Filed under: Style — Emily Reeves @ 7:24 pm

Because presentation is vital and how you say it can be just as important as what you say.

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{black and grey layers}
A day at the office and drinks after work.
JCrew sweater and coat; Rich and Skinny jeans; Rag & Bone boots; White + Warren scarf; Rae Ann Creations necklace.

December 10, 2013

Getting Dressed: Ice Trekking

Filed under: Style — Emily Reeves @ 7:06 pm

Because presentation is vital and how you say it can be just as important as what you say.

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{cold comfort}
Back to work after chipping three inches of ice off the car.
JCrew vest and coat; Patagonia shirt; Lululemon leggings; LL Bean boots; Louis Vuitton bag; Brave Design necklace.

December 9, 2013

Book Review: Epic Content Marketing

Filed under: Book Review,Digital Strategy,Marketing — Emily Reeves @ 6:37 pm

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less, by Joe Pulizzi is a comprehensive guide to content marketing. Pulizzi covers an overview of content marketing, why businesses should be doing it and how — very specifically — to use it. This was a great book that I am going to recommend to any online marketer. And it is one that I am sure I will reference several times in the near future.

For a business book, this is a dense read at 300 pages, however, Pulizzi has broken the book into process and parts, making it easy to digest and understand.  On the first page of the book, Pulizzi powerfully states:

“Advertising is not dead, but content marketing is the driver that leading companies now use to capture the hearts and minds of their customers.”

While content marketing has been around for a long time, the term “content marketing” just started to trend with in the last 12 months. What exactly is content marketing and what is the difference between it and “content?”

“What makes content marketing different from simple content is that content marking must do something for the business. It must inform, engage, or amuse with the objective of driving profitable customer action.”

Do your customers really want content from you?

“Eighty percent of buyers prefer to get company information in a series of articles versus ad advertisement. Seventy percent say content marketing makes them feel closer to the sponsoring company, and 60 percent say that company content helps them make better product decisions.”

“Millennials, now between the ages of 19 to 34, actually expect brands to develop content for them, with 80 percent wanting to be directly entertained through content marketing.”

Throughout the book, Pulizzi provides example after example of brands that have had success with content marketing and exactly how they have done it. And the examples include big brands with big budgets and small companies with few employees.

The bottom line is that brands are now publishers. They have to be in order to pull in audiences and build relationships with them to influence their buying behaviors. This book provides that introduction and steps to becoming a content marketer. I highly recommend this book.

December 8, 2013

Getting Dressed: Cocktail Fundraiser

Filed under: Style — Emily Reeves @ 9:45 pm

Because presentation is vital and how you say it can be just as important as what you say.

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{dress blues}
A cocktail fundraiser for Our House.
JCrew blouse, pants and clutch; Jimmy Choo heels; Brave Design necklace.

December 7, 2013

Getting Dressed: Preparing for Cold

Filed under: Style — Emily Reeves @ 9:41 pm

Because presentation is vital and how you say it can be just as important as what you say.

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{ice cometh}
A day working in the office while the temperature steadily declined outside.
Tracy Reese tunic; Lululemon leggings; Tory Burch boots.

December 6, 2013

Getting Dressed: Tunic Time

Filed under: Style — Emily Reeves @ 10:19 pm

Because presentation is vital and how you say it can be just as important as what you say.

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{this tunic}
Office time and a couple of presentations.
Tory Burch tunic; Lululemon leggings; Coach boots; Louis Vuitton bag.