December 9, 2013

Book Review: Epic Content Marketing

Filed under: Book Review,Digital Strategy,Marketing — Emily Reeves @ 6:37 pm

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less, by Joe Pulizzi is a comprehensive guide to content marketing. Pulizzi covers an overview of content marketing, why businesses should be doing it and how — very specifically — to use it. This was a great book that I am going to recommend to any online marketer. And it is one that I am sure I will reference several times in the near future.

For a business book, this is a dense read at 300 pages, however, Pulizzi has broken the book into process and parts, making it easy to digest and understand.  On the first page of the book, Pulizzi powerfully states:

“Advertising is not dead, but content marketing is the driver that leading companies now use to capture the hearts and minds of their customers.”

While content marketing has been around for a long time, the term “content marketing” just started to trend with in the last 12 months. What exactly is content marketing and what is the difference between it and “content?”

“What makes content marketing different from simple content is that content marking must do something for the business. It must inform, engage, or amuse with the objective of driving profitable customer action.”

Do your customers really want content from you?

“Eighty percent of buyers prefer to get company information in a series of articles versus ad advertisement. Seventy percent say content marketing makes them feel closer to the sponsoring company, and 60 percent say that company content helps them make better product decisions.”

“Millennials, now between the ages of 19 to 34, actually expect brands to develop content for them, with 80 percent wanting to be directly entertained through content marketing.”

Throughout the book, Pulizzi provides example after example of brands that have had success with content marketing and exactly how they have done it. And the examples include big brands with big budgets and small companies with few employees.

The bottom line is that brands are now publishers. They have to be in order to pull in audiences and build relationships with them to influence their buying behaviors. This book provides that introduction and steps to becoming a content marketer. I highly recommend this book.

December 8, 2013

Getting Dressed: Cocktail Fundraiser

Filed under: Style — Emily Reeves @ 9:45 pm

Because presentation is vital and how you say it can be just as important as what you say.

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{dress blues}
A cocktail fundraiser for Our House.
JCrew blouse, pants and clutch; Jimmy Choo heels; Brave Design necklace.

December 7, 2013

Getting Dressed: Preparing for Cold

Filed under: Style — Emily Reeves @ 9:41 pm

Because presentation is vital and how you say it can be just as important as what you say.

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{ice cometh}
A day working in the office while the temperature steadily declined outside.
Tracy Reese tunic; Lululemon leggings; Tory Burch boots.

December 6, 2013

Getting Dressed: Tunic Time

Filed under: Style — Emily Reeves @ 10:19 pm

Because presentation is vital and how you say it can be just as important as what you say.

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{this tunic}
Office time and a couple of presentations.
Tory Burch tunic; Lululemon leggings; Coach boots; Louis Vuitton bag.

December 5, 2013

Getting Dressed: Layers

Filed under: Style — Emily Reeves @ 7:39 pm

Because presentation is vital and how you say it can be just as important as what you say.

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{casual}
A day in the office, a client meeting and a generally busy work day.
Madewell blouse, cardigan and tote; JCrew jeans; Coach boots (similar); I can’t remember where the necklace originated.

December 4, 2013

Getting Dressed: A Little Polish

Filed under: Style — Emily Reeves @ 7:33 pm

Because presentation is vital and how you say it can be just as important as what you say.

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Office work, a press conference and an office tour.
JCrew blazer (similar), blouse, jeans and shoes (similar); Brave Design necklace.

 

December 3, 2013

Getting Dressed: Stretch

Filed under: Style — Emily Reeves @ 7:31 pm

Because presentation is vital and how you say it can be just as important as what you say.

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{Thanksgiving}
Road to Shreveport for Thanksgiving; stretchy, comfortable clothes.
Splendid tunic; Lululemon leggings and hat (similar); UGG boots; JCrew coat.

December 1, 2013

Presentation Ready: The “Magic” Cord Bag

Filed under: Business,Girl Gets Geeky — Emily Reeves @ 6:47 pm

Over my years in the agency business, I have learned the hard way how embarrassing it is when you don’t have the proper cables and equipment to give your presentation. As a result, I have built up a collection of equipment that stays in my computer bag at all times so that I am always presentation ready. People know that I have this perfect back of cables and connectors, therefore they frequently ask to borrow it. While I am always happy to help a colleague out, this is my personal stash. Too many things get lost of misplaced when 50+ people have access to it. To help my fellow agency presenters, here is what is in my “magic” cord bag. Maybe it is time you started building your own.

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Power brick extension cord, Thunderbolt to HDMI connector, Thunderbolt to VGA connector, retractable audio cord, retractable HDMI cord, Retractable VGA cord, USB flash drive, extra batteries, USB remote, old iPad to VGA connector, old iPad to HDMI connector, new iPad to VGA connector, new iPad to HDMI connector. (Click photo to enlarge.)

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All those cords, connectors and equipment fit in this cute Kate Spade bag.

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A portable speaker that projects enough sound to make your videos sound good even if you forgot the big ones or the room in which you are presenting doesn’t have audio.

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My computer, my “magic” cord bag, the speaker, my meeting bag (notebook, pens, business cards, etc.), and the power brick for my computer all fit in this fabulous Sseko tote bag.