Digital Download #2

May 11th, 2016

The Digital Download is a recap of the latest in digital news from around the web. The focus is on communications and marketing trends, but includes a heathy dose of technology and gadgets. Sign up below to receive the Digital Download as an email newsletter. The Facebook Newsfeed Bias? What? We've known for a long time that Facebook is filtering our news feed based on an elusive algorithm.…

Stop Freaking Out About Instagram Changes

March 30th, 2016

Was your Instagram feed flooded with people and brands begging you to "turn on notifications" so you don't miss a single post when Instagram implements an algorithm to determine what images to show and when? You were not alone. Monday evening and all day Tuesday, most of the posts I viewed were related to this impending change that people said would start today. It was an unsubstantiated…

March Madness 2016: Keeping Up Online

March 15th, 2016

Let’s be honest: most of us can’t watch the March Madness games live on television given our work schedules. With increased opportunities to watch the games online and on mobile devices come increased temptations to watch during working hours. Last year when we talked about March Madness, we said that while the tournament likely does change the way we work, it probably does not substantially…

Has Snapchat Reached Its Tipping Point?

March 14th, 2016

To use Snapchat up to now has felt like Twitter and Facebook used to feel: raw, in-the-moment and fun. As more users adopt the channel, I've noticed the snaps getting more polished and seemingly planned. Instead of a fun tool used to communicate, Snapchat is becoming a more formal communications channel. All signs point to Snapchat having reached its tipping point. The Snapchat app launched…

Snapchat 101

February 17th, 2016

SnapChat has evolved a lot since we last talked about it as a “sexting” app. At it’s core, SnapChat is still temporary messaging: pictures and videos, with notes and graphics that can be added. You can send them to one person, or you can add them to your 24-hour “story” - a compilation of all your pics and videos from the last 24 hours. Ten…

Alexa: My New Best Friend

January 25th, 2016

One evening, admittedly after a few glasses of wine, my husband and I saw a commercial for the Amazon Echo. We were so intrigued, I purchased it from my phone right then and promptly forgot about it. By the time we received it a few weeks later, I wasn't even that anxious to plug it in because I couldn't imagine what we would really do…