December 31, 2013

My Favorite Books of 2013

Filed under: Book Review,Girl Gets Geeky,Personal — Emily Reeves @ 10:25 am

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In 2012, I read 60 books and set my 2013 goal at 75. In 2013, I read 89 books (and I just might finish one more today to make it an even 90). I am not going to lie: I am pretty proud of myself for this accomplishment and will likely brag about it for the next 12 months.

As with last year, I am sharing my top five reads in each of three categories. The links are to my reviews on Goodreads.

Business books (or, what I consider books that I can apply to my business):

  1. Epic Content Marketing by Joe Pullizi
  2. Get Lucky by Thor Muller
  3. Without Their Permission by Alexis Ohanian
  4. A/B Testing by Dan Siroker
  5. The War of Art by Steven Pressfield

Other non-fiction books:

  1. Quiet: The Power of Introverts by Susan Cain
  2. How To Be Interesting by Jessica Hagy
  3. Die Empty by Todd Henry
  4. Haiti: A Shattered Nation by Elizabeth Abbott
  5. The First 20 Hours: How To Learn Anything Fast by Josh Kaufman

Fiction books:

  1. The Circle by Dave Eggers
  2. The Luminaries by Eleanor Catton
  3. The Twelve-Fingered Boy by John Hornor Jacobs
  4. Mr. Penumbra’s 24-Hour Bookstore by Robin Sloan
  5. A Constellation of Vital Phenomena by Anthony Marra

For 2014, my goal is 120 books. Ten books a month: I don’t know if I can do it, but I will have fun trying. If you follow me over on Goodreads, you can keep up with the books as I read them.

December 15, 2013

Getting Dressed: Saturday Out and About

Filed under: Style — Emily Reeves @ 7:19 pm

Because presentation is vital and how you say it can be just as important as what you say.

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{Saturday}
Errands, lunch, drinks and a movie. A great day.
JCrew turtleneck; Penfield vest; Current Elliot jeans; Rag & Bone boots; Hipsters for Sisters bag.

December 13, 2013

Getting Dressed: Travel Day

Filed under: Style — Emily Reeves @ 6:55 pm

Because presentation is vital and how you say it can be just as important as what you say.

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{on a plane}
To Dallas and back.
Lululemon shirt and leggings; Patagonia vest, scarf and coat; UGG boots.

December 12, 2013

Getting Dressed: Leather Mini

Filed under: Style — Emily Reeves @ 6:51 pm

Because presentation is vital and how you say it can be just as important as what you say.

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{this skirt}
A client meeting, working at my desk and a gender reveal party for my pregnant friend (it’s a boy!).
JCrew sweater; Theory skirt; Jean-Michel Cazabat boots; Rae Ann Creations necklace.

December 11, 2013

Getting Dressed: Breaks in Black

Filed under: Style — Emily Reeves @ 7:24 pm

Because presentation is vital and how you say it can be just as important as what you say.

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{black and grey layers}
A day at the office and drinks after work.
JCrew sweater and coat; Rich and Skinny jeans; Rag & Bone boots; White + Warren scarf; Rae Ann Creations necklace.

December 10, 2013

Getting Dressed: Ice Trekking

Filed under: Style — Emily Reeves @ 7:06 pm

Because presentation is vital and how you say it can be just as important as what you say.

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{cold comfort}
Back to work after chipping three inches of ice off the car.
JCrew vest and coat; Patagonia shirt; Lululemon leggings; LL Bean boots; Louis Vuitton bag; Brave Design necklace.

December 9, 2013

Book Review: Epic Content Marketing

Filed under: Book Review,Digital Strategy,Marketing — Emily Reeves @ 6:37 pm

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less, by Joe Pulizzi is a comprehensive guide to content marketing. Pulizzi covers an overview of content marketing, why businesses should be doing it and how — very specifically — to use it. This was a great book that I am going to recommend to any online marketer. And it is one that I am sure I will reference several times in the near future.

For a business book, this is a dense read at 300 pages, however, Pulizzi has broken the book into process and parts, making it easy to digest and understand.  On the first page of the book, Pulizzi powerfully states:

“Advertising is not dead, but content marketing is the driver that leading companies now use to capture the hearts and minds of their customers.”

While content marketing has been around for a long time, the term “content marketing” just started to trend with in the last 12 months. What exactly is content marketing and what is the difference between it and “content?”

“What makes content marketing different from simple content is that content marking must do something for the business. It must inform, engage, or amuse with the objective of driving profitable customer action.”

Do your customers really want content from you?

“Eighty percent of buyers prefer to get company information in a series of articles versus ad advertisement. Seventy percent say content marketing makes them feel closer to the sponsoring company, and 60 percent say that company content helps them make better product decisions.”

“Millennials, now between the ages of 19 to 34, actually expect brands to develop content for them, with 80 percent wanting to be directly entertained through content marketing.”

Throughout the book, Pulizzi provides example after example of brands that have had success with content marketing and exactly how they have done it. And the examples include big brands with big budgets and small companies with few employees.

The bottom line is that brands are now publishers. They have to be in order to pull in audiences and build relationships with them to influence their buying behaviors. This book provides that introduction and steps to becoming a content marketer. I highly recommend this book.

December 8, 2013

Getting Dressed: Cocktail Fundraiser

Filed under: Style — Emily Reeves @ 9:45 pm

Because presentation is vital and how you say it can be just as important as what you say.

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{dress blues}
A cocktail fundraiser for Our House.
JCrew blouse, pants and clutch; Jimmy Choo heels; Brave Design necklace.