The Phone Will Rule Black Friday

November 25th, 2015

Fighting to get in the door of a large retailer on Black Friday is no longer necessary to get the best deals. Now shopping happens in micro-moments on mobile devices in between physical locations and shopping activities. This holiday season, shopping will be all about the mobile phone -- for pre-shopping, for price comparisons in store and for shopping online. Though more than 60% of shoppers say…

Book Review: Are You Smart Enough to Work at Google

August 26th, 2012

After reading this book, I hope I never have to interview for another job. If these are the types of questions interviewers are asking these days, I am scared. To be fair, the book focuses on Google and other technology companies hiring for engineers and programmers. To that end, it makes sense that the logic questions in this book as examples be heavily math-based. The…

Facebook Content Tips

March 16th, 2012

We get a lot of requests for "quick tips" for Facebook. This is such a general question that it is difficult to answer; it depends on the business and what the business is trying to achieve through use of Facebook. Though the best approach is to think through (1) the brand message, (2) the target audience, (3) the competitive landscape and (4) how success will…