Stop Freaking Out About Instagram Changes

March 30th, 2016

Was your Instagram feed flooded with people and brands begging you to "turn on notifications" so you don't miss a single post when Instagram implements an algorithm to determine what images to show and when? You were not alone. Monday evening and all day Tuesday, most of the posts I viewed were related to this impending change that people said would start today. It was an unsubstantiated…

March Madness 2016: Keeping Up Online

March 15th, 2016

Let’s be honest: most of us can’t watch the March Madness games live on television given our work schedules. With increased opportunities to watch the games online and on mobile devices come increased temptations to watch during working hours. Last year when we talked about March Madness, we said that while the tournament likely does change the way we work, it probably does not substantially…

Has Snapchat Reached Its Tipping Point?

March 14th, 2016

To use Snapchat up to now has felt like Twitter and Facebook used to feel: raw, in-the-moment and fun. As more users adopt the channel, I've noticed the snaps getting more polished and seemingly planned. Instead of a fun tool used to communicate, Snapchat is becoming a more formal communications channel. All signs point to Snapchat having reached its tipping point. The Snapchat app launched…

Snapchat 101

February 17th, 2016

SnapChat has evolved a lot since we last talked about it as a “sexting” app. At it’s core, SnapChat is still temporary messaging: pictures and videos, with notes and graphics that can be added. You can send them to one person, or you can add them to your 24-hour “story” - a compilation of all your pics and videos from the last 24 hours. Ten…

Reddit 101

January 7th, 2016

Earlier this week, I visited with KATV about Reddit, what it is, how to use and whether your kids should use it. Key Things To Know About Reddit It is an online community forum: anyone can post anything. Before you post, know your Reddiquette! The site is against censorship, but there are rules the community expects you to follow. Use sub-Reddits to narrow down the…

The Phone Will Rule Black Friday

November 25th, 2015

Fighting to get in the door of a large retailer on Black Friday is no longer necessary to get the best deals. Now shopping happens in micro-moments on mobile devices in between physical locations and shopping activities. This holiday season, shopping will be all about the mobile phone -- for pre-shopping, for price comparisons in store and for shopping online. Though more than 60% of shoppers say…