The Phone Will Rule Black Friday

November 25th, 2015

Fighting to get in the door of a large retailer on Black Friday is no longer necessary to get the best deals. Now shopping happens in micro-moments on mobile devices in between physical locations and shopping activities. This holiday season, shopping will be all about the mobile phone -- for pre-shopping, for price comparisons in store and for shopping online. Though more than 60% of shoppers say…

Introducing: The Digital Download, Issue #1

October 9th, 2015

Welcome to a new weekly series called the Digital Download: a  recap of the latest in digital news from around the web. We focus on communications and marketing trends but include a heathy dose of technology and gadgets. Sign up below to receive the Digital Download as an email newsletter. Twitter Offers Custom Emojis What? Tweet a hashtag that corresponds with an image for an custom Twitter…

Book Review: Leave Your Mark

June 29th, 2015

This is a quick read, behind-the-scenes dish from the original DKNY PR GIRL on Twitter (@dkny) telling how she got her start, her secrets for success and her early leap into social media as a brand. I have enjoyed following DKNY PR GIRL for years (and been jealous of her adventures), but I never knew the story behind the handle. It was a fun read…

Video: Social Media Highlights From the Super Bowl

February 6th, 2014

On Monday morning, I visited with Chris Kane of KATV about the social media trends from the Super Bowl. View the video here. KATV - Breaking News, Weather and Razorback Sports

2013 Social Media Hot Topics

December 31st, 2013

This morning, I joined KATV to discuss the most shared and talked about topics on the web this past year. I even made up a new word: coversating. Yes, I did that. "Conversate" amongst yourselves about that blooper. KATV - Breaking News, Weather and Razorback Sports

Video: Talked LinkedIn and Teens with @KATVNews

August 27th, 2013

Yesterday I sat down with Chris Kane at KATV to talk about LinkedIn opening up registrations to teens 14 years and older. You can watch the video here: KATV - Breaking News, Weather and Razorback Sports