April 22, 2013

Live, In-Depth and Personal Coverage During Tragedy

Filed under: Culture,Current Events,Social Media — Emily Reeves @ 9:16 am

This last week was intense. Bombings, explosions, poisonous letters, gun fights and police chases. All in a period of five days. None of this was happening physically close to me, but I felt that it was. Our technology and rapidly evolving digital communications world has brought us closer together as a country. We feel each others’ joy, pain, fear, celebration, heartbreak and intensities as if we were all together in one place. This last week made believers out of skeptics for the communication power of channels like Twitter, Reddit, and Facebook.

The Boston Marathon bombings were truly the first live-tweeted tragedy. The news first broke on Twitter. The police used Twitter to call for help in collecting photos and videos of the scenes (by Wednesday they had collected three terabytes of information). Participants used it to report their status to friends and family members. The rest of us used it to share our love and support and offer outreach and help to those in Boston.

I was traveling on Monday and without cell service for much of the day. As soon as I was back within range, one of the first things I did was open Twitter, not expecting news of a tragedy that had happened many hours earlier. Twitter was how I learned of the bombings and how I kept up with the news the rest of the evening until I was able to get to a television for live news coverage. But even then, Twitter was just ahead of the TV with breaking news.

We’ve followed tragedy and disaster “live” before. But this time it was more personal with regular people reporting as if they were the media, sharing their specific experiences. From NPR:

“But this time, in our full-on, post-Sept. 11 surveillance society and freshly Twitterized media, we were able to experience each event in excruciating, exquisite detail.

“Through the saturation of social media, we were also able to experience it equally, whether reporting from the streets of Boston or the scorched explosion site in Texas, from newsrooms in New York or Los Angeles or Berlin, or from our own living rooms and college dorm rooms.

“This week, these awful events have cemented the reality that the media is now everyone, anyone with a computer or a smartphone, a Twitter account or a Facebook page.”

On the day of the bombing there were 500,000 tweets mentioning Boston with mentions of the world “Boston” skyrocketing on Twitter by a factor of 200 as the explosions were reported.

The consumer technology and communications tools available to us all and kept by our sides 24-hours a day are beyond valuable in connecting us as a country and as human beings. This past week felt like a personal attack, though I personally knew no one involved in any of this week’s tragedies. I felt the heartbreak for Boston, I felt the pride in its police force and I felt the relief when the suspect was captured. While some may criticize and avoid technological innovation and digital communications for disconnecting us personally, I believe that it brings us closer together.

March 25, 2013

Video: Social Buzz for March Madness

Filed under: Social Media,Video — Emily Reeves @ 8:01 am

This morning I sat down with Chris Kane at KATV to talk about the social buzz around March Madness this past weekend. Watch the video here:

KATV – Breaking News, Weather and Razorback Sports

February 25, 2013

Video: Talking Social Media and the Oscars with KATV

Filed under: Culture,Current Events,Social Media,Video — Emily Reeves @ 12:13 pm

This morning, I sat down with KATV to talk about the social media buzz during last night’s Oscars ceremony. See the video here:
KATV – Breaking News, Weather and Razorback Sports

February 4, 2013

Video: Super Bowl Social Media Reactions

Filed under: Current Events,Social Media,Video — Emily Reeves @ 8:54 am

This morning I talked to KATV about social media reactions to last night’s Super Bowl. Check out the video here.

KATV – Breaking News, Weather and Razorback Sports

January 4, 2013

Video: 2013 Digital Trend Predictions

Filed under: Digital Strategy,Social Media,Technology,Video — Emily Reeves @ 8:20 am

Yesterday morning I visited with KATV to talk about predictions for digital communications tools in 2013. Check out the video here:

KATV – Breaking News, Weather and Razorback Sports

December 12, 2012

Video: Talking Digital Trends

Filed under: Digital Strategy,Social Media,Video — Emily Reeves @ 2:30 pm

Yesterday, I talked with KARK about digital trends over the last year. You can watch the video here.

November 19, 2012

Video: Using Pinterest for Holiday Planning

Filed under: Social Media,Video — Emily Reeves @ 8:30 am

This morning I talked with KATV about using Pinterest for your holiday planning. Check it out here:

KATV – Breaking News, Weather and Razorback Sports

November 7, 2012

Video: Recapping the Election’s Social Media Activity

Filed under: Current Events,Social Media,Video — Emily Reeves @ 9:05 am

After a late night watching the conversations online, I talked with KATV this morning to recap some key moments throughout the day. Check it out here:

KATV – Breaking News, Weather and Razorback Sports

November 5, 2012

Video: Election Day and Social Media

Filed under: Current Events,Social Media,Video — Emily Reeves @ 7:35 pm

Here is a little preview of what I’ll be talking about tomorrow night at KATV. Be sure to tune in on channel 7 in Little Rock (and you can watch the live stream here for those not in state).

KATV – Breaking News, Weather and Razorback Sports

November 2, 2012

Your 2012 Arkansas Election Social Media Cheat Sheet

Filed under: Current Events,Social Media — Emily Reeves @ 11:08 am

I am excitedly preparing to follow the election day commentary and action through social media channels. To do this, I’ve been working on my “cheat sheet” and thought it might be valuable to some of my fellow Arkansans. Be sure to let me know if I missed anything or should add anything. I am looking forward to election day!

General hashtag to follow for nationwide conversations on election day: #election2012

Presidential Election

A Twitter list that includes the presidential candidates and their spouses, and the VP candidates.

Barack Obama (D) – incumbent

Mitt Romney (R)

Arkansas Elections

Arkansas Election Guide

General hashtag to follow for Arkansas conversations on election day: #arpx (Arkansas politics)

A Twitter list for the official Arkansas political parties.

Arkansas Democrats

Arkansas Republicans

US Senate Elections: None this year.

US House of Representatives

Districts Map

A Twitter list of all House candidates for Arkansas.

District 1 (NE AR)

Hashtag for District 1 election conversations: #ar1

Rick Crawford (R) – incumbent

Scott Ellington (D)

District 2 (Central AR)

Hashtag for District 2 election conversations: #ar2

Tim Griffin (R) – incumbent

Herb Rule (D)

District 3 (NW AR)

Hashtag for District 3 election conversations: #ar3

Steve Womack (R) – incumbent

District 4 (S/SW AR)

Hashtag for District 4 election conversations: #ar4

(current is Mike Ross – D)

Thomas Cotton (R)

Gene Jeffress (D)

Arkansas Legislature: Hashtag for state legislature election conversations: #arleg

October 5, 2012

Video: Twitter and the Debate

Filed under: Current Events,Social Media,Video — Emily Reeves @ 9:10 am

This morning I visited with KATV about the explosion of Twitter during Wednesday night’s debate. Check out the video here:

KATV – Breaking News, Weather and Razorback Sports

September 4, 2012

Video: Presidential Campaigns and Social Media

Filed under: Culture,Current Events,Social Media — Emily Reeves @ 7:52 am

This morning, I talked to KATV about the presidential campaigns’ use of social media. You can read more about the campaigns’ use of digital communications channels over on the Waiting for the Elevator blog. And check out the interview video here:

KATV – Breaking News, Weather and Razorback Sports

August 17, 2012

Video: Digital News Weekly 8.17.12

Filed under: Digital Strategy,Social Media,Video — Emily Reeves @ 7:30 pm

A quick update on the digital news this week.

Digital News Weekly 8-17-12 from Emily Reeves on Vimeo.

August 6, 2012

I Love GroupMe

Filed under: Research,Social Media,Technology,That's Just Cool — Emily Reeves @ 7:25 pm

GroupMe is a text messaging app that allows you to create groups of people in your contacts and create ongoing conversations via text with the people in those groups. And I love it. It has cut down on the continuous string of emails I get when my friends and I are planning events, nights out, trips or just generally sharing our lives. It has almost become a mini-Facebook where we post pictures, share where we are, “heart” each others’ posts and ask for advice. The messages come through like texts, but are compiled in the app, so if you are out of commission for a few hours, you can easily catch up on the conversation documented in chronological order with an avatar representing each person next to their response. It is a beautiful tool. You can create as many groups as you would like–a project team, a department, family, different groups of friends, a travel group, etc. and keep all the conversations organized, accessible and immediate.

And GroupMe keeps getting better. I’ve noticed that I can integrate GroupMe into Foursquare so when I check in on Foursquare, I can now automatically share my location with a GroupMe group.  Then there is an “Discover” feature where the app recommends group types and features brand-sponsored group opportunities. For example, featured groups include: Olympics, The Sea Wheeze (a Lululemon sponsored race, and one of my absolute favorite brands!), Oprah Book Club and Vans Warped Tour, among others. And now, they are introducing “Experiences,” a feature that makes it simple to organize and pay for the experience, alleviating the usual hassles that individuals might encounter when trying to organize a group outing.

“Experiences” isn’t available in all markets yet, but promises to hold even more opportunities for brands. Ideas so far have included:

  • Branded VIP “experiences.” For example, this could be a brand-sponsored trip in which cyclists get to ride with a celebrity.
  • Brand-underwritten “experiences.” Here the brand would foot the costs, and in return gain access to the participants for opinions and other research. The company’s goal would be to unearth consumer insights from highly targeted social groups.

As a research junkie, I am loving the second idea as a new approach for gaining qualitative insights as opposed to traditional focus group research.

July 26, 2012

Talking Location

Filed under: Social Media,Technology,Video — Emily Reeves @ 7:25 am

I visited this morning with KATV to talk about location-based apps and the predictability of users travel patterns. Check it out here:

KATV – Breaking News, Weather and Razorback Sports