December 31, 2013

My Favorite Books of 2013

Filed under: Book Review,Girl Gets Geeky,Personal — Emily Reeves @ 10:25 am

Screen Shot 2013-12-31 at 10.23.47 AM

In 2012, I read 60 books and set my 2013 goal at 75. In 2013, I read 89 books (and I just might finish one more today to make it an even 90). I am not going to lie: I am pretty proud of myself for this accomplishment and will likely brag about it for the next 12 months.

As with last year, I am sharing my top five reads in each of three categories. The links are to my reviews on Goodreads.

Business books (or, what I consider books that I can apply to my business):

  1. Epic Content Marketing by Joe Pullizi
  2. Get Lucky by Thor Muller
  3. Without Their Permission by Alexis Ohanian
  4. A/B Testing by Dan Siroker
  5. The War of Art by Steven Pressfield

Other non-fiction books:

  1. Quiet: The Power of Introverts by Susan Cain
  2. How To Be Interesting by Jessica Hagy
  3. Die Empty by Todd Henry
  4. Haiti: A Shattered Nation by Elizabeth Abbott
  5. The First 20 Hours: How To Learn Anything Fast by Josh Kaufman

Fiction books:

  1. The Circle by Dave Eggers
  2. The Luminaries by Eleanor Catton
  3. The Twelve-Fingered Boy by John Hornor Jacobs
  4. Mr. Penumbra’s 24-Hour Bookstore by Robin Sloan
  5. A Constellation of Vital Phenomena by Anthony Marra

For 2014, my goal is 120 books. Ten books a month: I don’t know if I can do it, but I will have fun trying. If you follow me over on Goodreads, you can keep up with the books as I read them.

November 28, 2013

101 Things I Love

Filed under: Personal — Emily Reeves @ 11:00 am

When I was a teenager, my mom gave me a book titled 14,000 Things To Be Happy About. Since that time, I have always kept a list of things that make me happy.

photo 2

The original book my mom gave me in 1991, 22 years ago.

photo 1

She put an inscription in every book and on every gift that she gave me. And always dated it.

In the spirit of Thanksgiving, here are 101 things I am thankful for (in no particular order):

  1. My dogs, Betty and Blanche
  2. Ice cream
  3. Red wine
  4. Mom
  5. Dad
  6. Rob
  7. Wanda and George
  8. The kitchen table in my childhood home
  9. Books and reading
  10. Movies
  11. My iPhone
  12. The Big Chill soundtrack
  13. The color pink
  14. Laughter
  15. Packing a suitcase
  16. Unpacking a suitcase
  17. Comfortable hotel rooms
  18. Home
  19. My front porch
  20. My back deck
  21. Feeling confident when I walk out of my back door
  22. High heels
  23. Flip flops
  24. Pretty toes and feet
  25. Music
  26. Patagonia
  27. Keeping lists
  28. A shiny, new piece of technology
  29. My passport
  30. Eyeglasses
  31. Sunglasses
  32. Big hats, well, hats in general
  33. Jeans
  34. Tshirts
  35. Light blocking curtains
  36. Driving fast
  37. Big, bear hugs
  38. Taking self-portraits
  39. Waking up early
  40. Going to bed late
  41. Running five miles
  42. Cotton pajamas
  43. TOMS shoes, because they make me feel good when wearing them
  44. Family photos
  45. MOR marshmallow-scented body products
  46. Chanel Rouge Coco Mademoiselle lipstick
  47. Nars Orgasm blush
  48. JCrew
  49. Madewell
  50. Anthropologie
  51. Purses and bags
  52. Shoes
  53. My emerald earrings
  54. Mom’s diamond earrings
  55. The Graduate movie
  56. Watching my dogs sleep
  57. Starbucks green tea latte with soy, hot or over ice with no sweetner
  58. Full lips
  59. Rain, when sitting on my front porch
  60. Rain boots
  61. A lamp-lit room
  62. My flat iron
  63. My dining room table
  64. My chaise lounge chair
  65. Opening my front door to find new packages delivered that day
  66. Learning/education/classes/lessons
  67. Louisiana
  68. Arkansas
  69. Takeoff
  70. Landing
  71. The Apple start-up bong
  72. Library bookshelves
  73. Blank notebooks notebooks
  74. Sharpie pens
  75. Reusable water bottles
  76. Fountain pens
  77. Really big purses
  78. Dinner with friends
  79. Audrey Hepburn
  80. Fingerless gloves
  81. Diptyique candles
  82. InStyle magazine
  83. Classic vanilla cupcakes with white icing
  84. Gummy bears
  85. Reese’s peanut butter cups
  86. Red Bull
  87. My iPad
  88. New Balance “big N” grey sneakers
  89. Yoga
  90. Lululemon
  91. The Boss Ladies
  92. The Global Orphan project
  93. Entrepreneurial spirit and energy
  94. Carry the Load
  95. Writing
  96. Brown Sugar Cinnamon PopTarts
  97. Audio books for long car rides
  98. A fire in my fireplace
  99. Being a godmother to a beautiful little girl
  100. Eye masks for sleeping
  101. Framily


May 21, 2013

Talking Carry The Load (@CarryTheLoad) with THV (@THV11)

Filed under: Carry The Load,Personal — Emily Reeves @ 7:20 am

This morning, I sat down with Ashley Blackstone of  THV in Little Rock to talk about Carry the Load coming through North Little Rock and Little Rock TODAY. You can view the interview below and click here to learn more about Carry the Load, sign up, spread the word or donate!

I got to meet Joey the cat while I waited for our interview to start!

I got to meet Joey the cat while I waited for our interview to start!

May 20, 2013

Carry the Load (@CarryTheLoad): Talking with KATV (@KATVNews)

Filed under: Carry The Load,Personal,Video — Emily Reeves @ 7:29 am

This morning I spoke with Chris Kane at KATV in Little Rock about Carry the Load and its mission to bring back the meaning of Memorial Day. The National Relay has been crossing the country this month and will hit North Little Rock and Little Rock tomorrow, Tuesday May 21st. Please go here to learn more, sign up, donate and help spread the word. Funds raised go to three great organizations that help support the families of those who have fallen while serving for us.

KATV – Breaking News, Weather and Razorback Sports

May 15, 2013

Talking with WFAA (@WFAA) in Dallas about Carry The Load (@CarryTheLoad)

Filed under: Carry The Load,Personal — Emily Reeves @ 6:29 am

Last week, I made a quick day trip to Dallas (thanks to a dear friend who let me swoop in on her day and home for the interview!) to talk with Jim Douglas of WFAA in Dallas/Fort Worth about Carry The Load and its mission to bring back the meaning of the Memorial Day. You can read the WFAA article here and watch the interview here:

Talking with THV 11 (@THV11) in Little Rock about Carry the Load (@CarryTheLoad)

Filed under: Carry The Load,Personal — Emily Reeves @ 6:22 am

Last night, I was able to sit down with Craig O’Neill of THV 11 in Little Rock and talk about Carry The Load and invite all Arkansans to participate. To learn more go to the Carry The Load website. Here is a link to the TVH 11 article and you can watch the video here:


May 13, 2013

Carry the Load: Inviting Arkansas

Filed under: Carry The Load,Personal — Emily Reeves @ 8:51 am
Image source: Inviting Arkansas

Image source: Inviting Arkansas

The month’s issue of Inviting Arkansas has a special section for Memorial Day. I am honored and grateful that they chose to include Carry the Load in that section. Read the article here.

May 12, 2013

Carry the Load: Arkansas Democrat-Gazette Article

Filed under: Carry The Load,Personal — Emily Reeves @ 8:37 am
Screen Shot 2013-05-12 at 7.57.45 AM

Image source: Arkansas Online

Image source: Arkansas Online

Image source: Arkansas Online

I am very grateful today to the Arkansas Democrat-Gazette for covering Carry the Load and helping us get the word out in Arkansas. Here is a link to the full article (it is behind a paywall). Carry the Load will come through Little Rock on TUESDAY May 21st. Please take your time to share the message, show up and walk, show and cheer other on, or give to this worthy cause. We are bringing back meaning to Memorial Day and turning it into Memorial Month! Thank you for your support.


Image source: Arkansas Online

Image source: Arkansas Online

Image source: Arkansas Online

May 10, 2013

Talking Carry the Load with KARN

Filed under: Carry The Load,Personal — Emily Reeves @ 1:15 pm

This morning I had the opportunity to talk with Bob Steel at KARN News Radio about Carry the Load and encourage all Arkansans to participate in some way as the relay comes through our state. Here is a recording of some of our discussion.

May 3, 2013

Carry the Load

Filed under: Carry The Load,Personal — Emily Reeves @ 8:55 pm

It is officially May and that means it is officially Memorial Month. This year I am taking part in Carry the Load, an organization whose mission it is to bring back the true meaning of Memorial Day. The national relay component of Carry the Load has already started and is headed our way to Arkansas. It will be in Little Rock on TUESDAY May 21st. You can participate in a 4 PM, 6 PM, 8 PM or 10 PM in North Little Rock and Little Rock on TUESDAY May 21st.

I will be walking in memory of my brother, Robert James Reeves, who died in Afghanistan on August 6, 2011. He was funny, smart, compassionate and my best friend. I miss him every day. But I know that he died doing the job that he loved and that he felt was important for our country. I will be carrying Rob. Who will you be carrying?

You can read more about my story and the details of Carry the Load here.

See this image for details about the walk coming through North Little Rock and Little Rock. And you can download and print a copy of the poster from this link CarryTheLoad for distributing around your community. Thank you for your support.


April 27, 2013

Video: In My Bags

Filed under: Girl Gets Geeky,Personal,Style,Video — Emily Reeves @ 5:52 pm

I’ve covered this a couple of times before, but since it is a constantly changing mix of what is exactly in my bags (and because I get asked at least once a day), I put a little video together that shows exactly what I carry around every day and why.

In My Bags from Emily Reeves on Vimeo.

April 26, 2013

Girl Gets Geeky: I’m Learning to Code

Filed under: Girl Gets Geeky,Personal,Technology — Emily Reeves @ 7:37 pm

I am learning to code. I can’t prove it yet, because I am still learning. And part of the reason I am writing this is because by putting it out there I will feel an obligation to continue my education so I can ultimately prove to you all that I am following through with my resolution to learn to code.

I don’t need to learn to code. And it is a skill I’ll likely never use to code a site for a client. I may play around with it on my own sites. But I really want to learn to code so that I can better understand the skills needed to hire for the department I now manage and so that I can better understand the possibilities for digital communications in a world where anything is possible if you now the programming languages, how to manipulate data and are familiar with the platforms and channels that people use regularly. In short, learning to code will make me smarter and help me come up with better, more innovative communications ideas for our clients.

April 11, 2013

Bring Back the Meaning of Memorial Day

Filed under: Carry The Load,Personal — Emily Reeves @ 10:41 am

Carry the Load Participation Request from Emily Reeves on Vimeo.

We are quickly approaching summertime. And many think of Memorial Day as the official kick-off of summer. It is a three-day weekend for most and a time when we flock to the lake, have parties and picnics, and find great items on sale at our favorite retail outlets.

But Memorial Day is truly about remembering and honoring those that have given their lives for our safety and protection. My younger brother Rob, my only sibling, was one of those. Rob was a Navy SEAL on SEAL Team 6 who was aboard a helicopter with 37 other men that was shot down in Afghanistan on August 6, 2011. All 38 men and the one dog aboard lost their lives. Twenty-two of those men were Navy SEALs. Rob gave the ultimate sacrifice. And I want Memorial Day to provide the reminder to us all that we should honor his sacrifice and that of all those who have given their lives to looking out for us.

Carry The Load is an organization that was created to bring back the meaning of Memorial Day. This year, I am honored to be a part of that organization and help get the word out to the country to participate in some way. Carry the Load has two components: a National Relay and a Memorial March. The National Relay starts on April 30, 2013 in West Point, NY and travels by foot for 2,000 miles across the country in five-mile increments, ending in Dallas, TX for the 20 hour and 13 minute Memorial March.

The Carry the Load National Relay will cross the entire state of Arkansas. It will enter in our northeast corner on May 20th, with our first leg starting in West Memphis at 6 PM on May 20, 2013. It will reach North Little Rock/Little Rock on May 21st. The first North Little Rock leg will start at 4 PM on May 21st, the second at 6 PM and the third at 8 PM that will take us into Little Rock. The last leg in Little Rock begins at 10 PM and ends at midnight on May 21st. The walk will continue through Hot Springs, Arkadelphia and exit through Texarkana into Texas on May 23rd. For three days, Carry the Load will be walking through Arkansas in remembrance of our fallen heroes and making Memorial Day and entire month. I want Arkansans to show their patriotic spirit and participate in this event, showing the rest of the country that we stand behind anyone that fights for us.

How can you participate?

To honor my brother Robert James Reeves, my dad and I will be walking as much of the Arkansas route as possible, and most definitely be there for the North Little Rock and Little Rock routes. Please join us. We will be meeting on Tuesday, May 21st at 4 PM at Route 70 and Route 391, North Little Rock, AR 72117 to start. If you want to pick up the next leg in North Little Rock, meet us at 6 PM at Route 70 and Eureka Garden Rd, North Little Rock, AR 72117. If you want to pick up the next leg that takes us into Little Rock, meet us at 8 PM at W Riverfront Dr/Riverfront Park Dr, North Little Rock, AR 72114. And if you are up for the late night last leg of Little Rock, meet us at 10 PM at W Markham and John Barrow Rd. Little Rock, AR 72205. We will be going on through south Arkansas and will also be participating in the Memorial March in Dallas over Memorial Day weekend. Wherever you are and however you can, please participate by walking, donating or cheering the rest of us on. I will forever be grateful.


Me and my brother Rob.

For a quick glimpse at my brother’s life, watch this video:

Robert James Reeves Memorial Video from Emily Reeves on Vimeo.

April 8, 2013

Girl Gets Geeky: @LittleRockSW = Life-Changing Experience

Filed under: Girl Gets Geeky,Personal,Technology,That's Just Cool — Emily Reeves @ 10:22 pm


Last weekend, I participated in the first Startup Weekend Little Rock, and my first Startup Weekend ever. I joined this event with some trepidation: I am a bit of an introvert and I knew this was going to be a weekend that would require me to meet new people and form instant rapport to be able to work together for 54 hours. I also worried I wouldn’t have much to contribute to a group since I am not a designer or a developer. However, I am intensely curious and am passionate about technology, innovation and learning from people smarter than me. And I do know marketing and communications, can create order from chaos and problem-solve pretty efficiently. So I entered the event on Friday night, still not sure how or if I would participate for the rest of the weekend. I ended up staying all weekend, working on a fantastic project, making new friends, learning a ton and claiming second place with my team for the project we built.

Startup Weekend Little Rock was one of the best experiences I have ever had. I might even go so far as to say it was life-changing. Let me tell you why.

I learned to think differently. So often, we get into our comfort zones and routines. We work with the same people every day. And I work with a lot of talented people every single day and we produce amazingly creative communications for our clients. But because we have our routines and know each others’ strengths and weaknesses, we tend to not push each other as far as we could, or learn new things as often as we could. It happens to the best of us. An event like Startup Weekend removes all of that knowledge and forces its participants to fill gaps by learning on the spot and get even more creative because resources are scarce and time is scarcer. The outcome is not a perfectly polished product or idea. The outcome is a better version of yourself.

I made new friends. Had I not been brave enough to enter the room and participate in this event, I likely would have never crossed paths with 75-percent of the people that were in attendance. And everyone I met this weekend has added value to my life in some way. By learning their personal stories, learning about their skills, learning from their knowledge, being inspired by their passion: everyone had something to contribute and we bonded over the experience. I know for sure that I will stay connected to my new friends.

I stumbled into a really great business idea. And if that business idea becomes a real product, one day I’ll be able to say, “I was there and I got to help!” Our team leader had a great idea. I loved his idea. But he had no team. For a while on Friday night, the team was just the two of us. And we both shrugged and said, “let’s try to do this.” By Saturday afternoon, our team was seven people because the idea really was a great one. It just took longer for others to realize it. I am super proud that Jody had a great idea and we were able to help him take it to the next level. I believe he has the passion and the energy to take it and make it. His energy inspired me and if he needs my help, he has a friend in me that he can call any time. And I’ll be able to say “that’s my friend and I got to help!”

Yes, it is a bold statement, but Startup Weekend LIttle Rock changed my life in a great way.

March 11, 2013

About This Blog: A Bit of Explanation for Content Shifts

Filed under: Current Events,Girl Gets Geeky,Personal,Style — Emily Reeves @ 10:46 am

This is a blog about things I notice and things I like (mostly) related to my work. That covers the spectrum of digital communications, technology, books, and personal style. I keep the conversation here (mostly) in the realm of business-related topics. And, yes, I think style falls into that category because it is about presentation and your personal brand, which is extremely important in our digital age. I am extremely girly, love technology and work in business where presentation is important, being high-maintenance is burdensome and being tech-savvy is valued. I consider this blog my way of bringing all those things together in some workable way and giving my opinion on the products, service and devices I find useful, stylish and not to heavy to carry around in my big bags.

I started this bog in January of 2008. It is hard to believe I have been writing and sharing here for five years. It has evolved over the years as I find my voice, explore new interests and figure out what content makes sense to discuss at any given time.

In July of 2012, the agency where I work started a blog, Waiting for the Elevator, that I contribute to, along with many others from the agency. As a result, much of my digital communications content ends up over on that site. You can find all my contributions here. The overflow of that content gets shared here on Ms. Adverthinker.

I just thought a bit of an explanation was needed as the content here may seem to jump all over the place lately. But, there is a master plan in place. And yes, I still think the name is perfect for the content I am sharing. And pink is my signature color.