My Favorite Quotes and Facts from the AdAge Digital Conference 2012

April 18th, 2012

Here is a round-up of things heard at the AdAge Digital Conference that resonated with me in some way, shape or form: "Snow White" was the first full length feature animated film. It was also the most financially successful film when it came out. ("Gone With the Wind" beat it next year.) Stop thinking about the technology and instead think about the purpose. Go back…

Stay True To the Core Brand Idea

April 18th, 2012

Today I had the opportunity, at the AdAge Digital Conference, to watch the premier of the Google Project Re:Brief documentary film. It was inspiring and I can't wait for everyone I know in this business to watch it. But, the value of watching at the conference was the discussion with the people behind the movie after it showed. {Again, the crux of the conversation was…

We Are Storytellers

March 26th, 2012

As marketers and communicators, at the heart of what we do is storytelling. We forget this sometimes, but regardless of channel--broadcast, print, digital, or across all of them--we have to engage our audiences in a brand message, or story, to build their interest in what we are selling. In this recent TED video about storytelling, filmaker Andrew Stanton shares the elements of all good stories.…

Technology Is About Discovery

March 22nd, 2012

I've been hearing that word a lot lately, "discovery," as it relates to new technologies and how digital technology adds to our daily lives. We've been sharing online now for sometime, and we've talked a lot about engagement and creating opportunities for conversation. But "discovery" really is at the heart of all of this, we just haven't talked about it that way. Until now. And…

Book Review: The Like Economy

March 21st, 2012

The Like Economy, by Brian Carter is subtitled "How Businesses Make Money with Facebook." The crux of the book is that if you build a relevant fan base of those who are open to your message, then craft your message appropriately for conversions, you can drive sales of your product or service. While this book had a huge focus on Facebook advertising (I felt a…

Doing Transmedia Right #SXSWi

March 10th, 2012

Transmedia is about storytelling across multiple platforms, or basically, integrating online and offline experiences. "In transmedia, elements of a story are dispersed systematically across multiple media platforms, each making their own unique contribution to the whole."¬†And when done right, transmedia puts a brand message on surround sound with the audience right in the middle. At SXSW 2011, there was much talk about transmedia as an…