Music Makes Memories

March 28th, 2015

There are two commercials running right now -- both for insurance -- that I stop and watch every time they play. It is the music in both that initially drew me in, but it is the clever execution that keeps me watching and giggling every time I watch. Yesterday I was getting ready for work and I could hear the tv in the living room…

Book Review: Epic Content Marketing

December 9th, 2013

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less, by Joe Pulizzi is a comprehensive guide to content marketing. Pulizzi covers an overview of content marketing, why businesses should be doing it and how -- very specifically -- to use it. This was a great book that I am going to recommend to any…

#SXSW 2013: Brainstorming Technology First

March 9th, 2013

One of my favorite SXSW sessions today was "Brainstorming Technology First." It was presented by an agency and they provided real examples with actionable steps for implementing a technology-first approach to brainstorming projects. R/GA created this process to counter the consistent problem they were encountering where an idea was generated then the question "is this possible" was asked to the technologist. Their desired outcome was…

Foursquare Connected Apps

July 11th, 2012

"Foursquare is setting itself up as mobile users’ go-to app for socializing around a location." - TechCrunch Discovery, serendipity and exploration are all words that Foursquare has been using to describe the promised evolution of their location-based check-in app to a tool that gives you more. Foursquare has delivered on that promise with the introduction of Connected Apps. Connected Apps are apps that function within…

Facebook Sneakily Sharing Brand Comments by Friends

May 8th, 2012

While doing some research today for a client planning session, I was searching the client's competitors on Facebook. I noticed something I hadn't previously noticed on brand pages under the new Timeline structure: friends' posts that mention that brand are showing up on the brand page when I view it, without the friend having officially "tagged" the brand and without having posted the message directly…

My Favorite Quotes and Facts from the AdAge Digital Conference 2012

April 18th, 2012

Here is a round-up of things heard at the AdAge Digital Conference that resonated with me in some way, shape or form: "Snow White" was the first full length feature animated film. It was also the most financially successful film when it came out. ("Gone With the Wind" beat it next year.) Stop thinking about the technology and instead think about the purpose. Go back…