Learning Inbound Marketing

August 17th, 2016

Content marketing (aka "inbound marketing") is a key part of my job. That doesn't mean that I know everything there is to know about content marketing.* With the pace of digital communications evolution, learning has to be constant in my field. Which is one of the reasons that I love it so much. When researching sources for continued education in content marketing, Hubspot continued to…

Stop Freaking Out About Instagram Changes

March 30th, 2016

Was your Instagram feed flooded with people and brands begging you to "turn on notifications" so you don't miss a single post when Instagram implements an algorithm to determine what images to show and when? You were not alone. Monday evening and all day Tuesday, most of the posts I viewed were related to this impending change that people said would start today. It was an unsubstantiated…

Has Snapchat Reached Its Tipping Point?

March 14th, 2016

To use Snapchat up to now has felt like Twitter and Facebook used to feel: raw, in-the-moment and fun. As more users adopt the channel, I've noticed the snaps getting more polished and seemingly planned. Instead of a fun tool used to communicate, Snapchat is becoming a more formal communications channel. All signs point to Snapchat having reached its tipping point. The Snapchat app launched…

Reddit 101

January 7th, 2016

Earlier this week, I visited with KATV about Reddit, what it is, how to use and whether your kids should use it. Key Things To Know About Reddit It is an online community forum: anyone can post anything. Before you post, know your Reddiquette! The site is against censorship, but there are rules the community expects you to follow. Use sub-Reddits to narrow down the…

Introducing: The Digital Download, Issue #1

October 9th, 2015

Welcome to a new weekly series called the Digital Download: a  recap of the latest in digital news from around the web. We focus on communications and marketing trends but include a heathy dose of technology and gadgets. Sign up below to receive the Digital Download as an email newsletter. Twitter Offers Custom Emojis What? Tweet a hashtag that corresponds with an image for an custom Twitter…

Book Review: Epic Content Marketing

December 9th, 2013

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less, by Joe Pulizzi is a comprehensive guide to content marketing. Pulizzi covers an overview of content marketing, why businesses should be doing it and how -- very specifically -- to use it. This was a great book that I am going to recommend to any…