February 6, 2014

Video: Social Media Highlights From the Super Bowl

Filed under: Current Events,Social Media,Video — Emily Reeves @ 1:33 pm

On Monday morning, I visited with Chris Kane of KATV about the social media trends from the Super Bowl. View the video here.

KATV – Breaking News, Weather and Razorback Sports

September 17, 2013

Video: KATV Interview on Digital Trends

Filed under: Current Events,Digital Strategy,Technology,Video — Emily Reeves @ 7:59 am

This morning I sat down with Chris Kane at KATV to talk about some of the latest digital trends: crowdfunding and short-form video. Watch the discussion here:
KATV – Breaking News, Weather and Razorback Sports

April 22, 2013

Live, In-Depth and Personal Coverage During Tragedy

Filed under: Culture,Current Events,Social Media — Emily Reeves @ 9:16 am

This last week was intense. Bombings, explosions, poisonous letters, gun fights and police chases. All in a period of five days. None of this was happening physically close to me, but I felt that it was. Our technology and rapidly evolving digital communications world has brought us closer together as a country. We feel each others’ joy, pain, fear, celebration, heartbreak and intensities as if we were all together in one place. This last week made believers out of skeptics for the communication power of channels like Twitter, Reddit, and Facebook.

The Boston Marathon bombings were truly the first live-tweeted tragedy. The news first broke on Twitter. The police used Twitter to call for help in collecting photos and videos of the scenes (by Wednesday they had collected three terabytes of information). Participants used it to report their status to friends and family members. The rest of us used it to share our love and support and offer outreach and help to those in Boston.

I was traveling on Monday and without cell service for much of the day. As soon as I was back within range, one of the first things I did was open Twitter, not expecting news of a tragedy that had happened many hours earlier. Twitter was how I learned of the bombings and how I kept up with the news the rest of the evening until I was able to get to a television for live news coverage. But even then, Twitter was just ahead of the TV with breaking news.

We’ve followed tragedy and disaster “live” before. But this time it was more personal with regular people reporting as if they were the media, sharing their specific experiences. From NPR:

“But this time, in our full-on, post-Sept. 11 surveillance society and freshly Twitterized media, we were able to experience each event in excruciating, exquisite detail.

“Through the saturation of social media, we were also able to experience it equally, whether reporting from the streets of Boston or the scorched explosion site in Texas, from newsrooms in New York or Los Angeles or Berlin, or from our own living rooms and college dorm rooms.

“This week, these awful events have cemented the reality that the media is now everyone, anyone with a computer or a smartphone, a Twitter account or a Facebook page.”

On the day of the bombing there were 500,000 tweets mentioning Boston with mentions of the world “Boston” skyrocketing on Twitter by a factor of 200 as the explosions were reported.

The consumer technology and communications tools available to us all and kept by our sides 24-hours a day are beyond valuable in connecting us as a country and as human beings. This past week felt like a personal attack, though I personally knew no one involved in any of this week’s tragedies. I felt the heartbreak for Boston, I felt the pride in its police force and I felt the relief when the suspect was captured. While some may criticize and avoid technological innovation and digital communications for disconnecting us personally, I believe that it brings us closer together.

March 12, 2013

#SXSW 2013: This Is What It Felt Like

Filed under: Current Events,SXSW — Emily Reeves @ 11:11 pm

Five days of walking, waiting in line, listening to brilliance, and sharing it all with colleagues. It has been a great, though exhausting week. I am inspired and tired. Here is a short video of footage I shot while moving around the last five days.


SXSW 2013 GoPro Recap from Emily Reeves on Vimeo.

March 11, 2013

About This Blog: A Bit of Explanation for Content Shifts

Filed under: Current Events,Girl Gets Geeky,Personal,Style — Emily Reeves @ 10:46 am

This is a blog about things I notice and things I like (mostly) related to my work. That covers the spectrum of digital communications, technology, books, and personal style. I keep the conversation here (mostly) in the realm of business-related topics. And, yes, I think style falls into that category because it is about presentation and your personal brand, which is extremely important in our digital age. I am extremely girly, love technology and work in business where presentation is important, being high-maintenance is burdensome and being tech-savvy is valued. I consider this blog my way of bringing all those things together in some workable way and giving my opinion on the products, service and devices I find useful, stylish and not to heavy to carry around in my big bags.

I started this bog in January of 2008. It is hard to believe I have been writing and sharing here for five years. It has evolved over the years as I find my voice, explore new interests and figure out what content makes sense to discuss at any given time.

In July of 2012, the agency where I work started a blog, Waiting for the Elevator, that I contribute to, along with many others from the agency. As a result, much of my digital communications content ends up over on that site. You can find all my contributions here. The overflow of that content gets shared here on Ms. Adverthinker.

I just thought a bit of an explanation was needed as the content here may seem to jump all over the place lately. But, there is a master plan in place. And yes, I still think the name is perfect for the content I am sharing. And pink is my signature color.

February 25, 2013

Video: Talking Social Media and the Oscars with KATV

Filed under: Culture,Current Events,Social Media,Video — Emily Reeves @ 12:13 pm

This morning, I sat down with KATV to talk about the social media buzz during last night’s Oscars ceremony. See the video here:
KATV – Breaking News, Weather and Razorback Sports

February 4, 2013

Video: Super Bowl Social Media Reactions

Filed under: Current Events,Social Media,Video — Emily Reeves @ 8:54 am

This morning I talked to KATV about social media reactions to last night’s Super Bowl. Check out the video here.

KATV – Breaking News, Weather and Razorback Sports

February 1, 2013

Videos: Snapchat Interviews

Filed under: Culture,Current Events,Stone Ward,Video — Emily Reeves @ 7:54 am

This week I talked to both KATV (our local ABC station) and KARK (our local NBC station) about popular photo and video sharing app Snapchat that has become very popular with teenagers. You can check out the two videos here:

KATV – Breaking News, Weather and Razorback Sports

Here is the link to the KARK interview.