February 6, 2014

Video: Social Media Highlights From the Super Bowl

Filed under: Current Events,Social Media,Video — Emily Reeves @ 1:33 pm

On Monday morning, I visited with Chris Kane of KATV about the social media trends from the Super Bowl. View the video here.

KATV – Breaking News, Weather and Razorback Sports

September 17, 2013

Video: KATV Interview on Digital Trends

Filed under: Current Events,Digital Strategy,Technology,Video — Emily Reeves @ 7:59 am

This morning I sat down with Chris Kane at KATV to talk about some of the latest digital trends: crowdfunding and short-form video. Watch the discussion here:
KATV – Breaking News, Weather and Razorback Sports

April 22, 2013

Live, In-Depth and Personal Coverage During Tragedy

Filed under: Culture,Current Events,Social Media — Emily Reeves @ 9:16 am

This last week was intense. Bombings, explosions, poisonous letters, gun fights and police chases. All in a period of five days. None of this was happening physically close to me, but I felt that it was. Our technology and rapidly evolving digital communications world has brought us closer together as a country. We feel each others’ joy, pain, fear, celebration, heartbreak and intensities as if we were all together in one place. This last week made believers out of skeptics for the communication power of channels like Twitter, Reddit, and Facebook.

The Boston Marathon bombings were truly the first live-tweeted tragedy. The news first broke on Twitter. The police used Twitter to call for help in collecting photos and videos of the scenes (by Wednesday they had collected three terabytes of information). Participants used it to report their status to friends and family members. The rest of us used it to share our love and support and offer outreach and help to those in Boston.

I was traveling on Monday and without cell service for much of the day. As soon as I was back within range, one of the first things I did was open Twitter, not expecting news of a tragedy that had happened many hours earlier. Twitter was how I learned of the bombings and how I kept up with the news the rest of the evening until I was able to get to a television for live news coverage. But even then, Twitter was just ahead of the TV with breaking news.

We’ve followed tragedy and disaster “live” before. But this time it was more personal with regular people reporting as if they were the media, sharing their specific experiences. From NPR:

“But this time, in our full-on, post-Sept. 11 surveillance society and freshly Twitterized media, we were able to experience each event in excruciating, exquisite detail.

“Through the saturation of social media, we were also able to experience it equally, whether reporting from the streets of Boston or the scorched explosion site in Texas, from newsrooms in New York or Los Angeles or Berlin, or from our own living rooms and college dorm rooms.

“This week, these awful events have cemented the reality that the media is now everyone, anyone with a computer or a smartphone, a Twitter account or a Facebook page.”

On the day of the bombing there were 500,000 tweets mentioning Boston with mentions of the world “Boston” skyrocketing on Twitter by a factor of 200 as the explosions were reported.

The consumer technology and communications tools available to us all and kept by our sides 24-hours a day are beyond valuable in connecting us as a country and as human beings. This past week felt like a personal attack, though I personally knew no one involved in any of this week’s tragedies. I felt the heartbreak for Boston, I felt the pride in its police force and I felt the relief when the suspect was captured. While some may criticize and avoid technological innovation and digital communications for disconnecting us personally, I believe that it brings us closer together.

March 12, 2013

#SXSW 2013: This Is What It Felt Like

Filed under: Current Events,SXSW — Emily Reeves @ 11:11 pm

Five days of walking, waiting in line, listening to brilliance, and sharing it all with colleagues. It has been a great, though exhausting week. I am inspired and tired. Here is a short video of footage I shot while moving around the last five days.


SXSW 2013 GoPro Recap from Emily Reeves on Vimeo.

March 11, 2013

About This Blog: A Bit of Explanation for Content Shifts

Filed under: Current Events,Girl Gets Geeky,Personal,Style — Emily Reeves @ 10:46 am

This is a blog about things I notice and things I like (mostly) related to my work. That covers the spectrum of digital communications, technology, books, and personal style. I keep the conversation here (mostly) in the realm of business-related topics. And, yes, I think style falls into that category because it is about presentation and your personal brand, which is extremely important in our digital age. I am extremely girly, love technology and work in business where presentation is important, being high-maintenance is burdensome and being tech-savvy is valued. I consider this blog my way of bringing all those things together in some workable way and giving my opinion on the products, service and devices I find useful, stylish and not to heavy to carry around in my big bags.

I started this bog in January of 2008. It is hard to believe I have been writing and sharing here for five years. It has evolved over the years as I find my voice, explore new interests and figure out what content makes sense to discuss at any given time.

In July of 2012, the agency where I work started a blog, Waiting for the Elevator, that I contribute to, along with many others from the agency. As a result, much of my digital communications content ends up over on that site. You can find all my contributions here. The overflow of that content gets shared here on Ms. Adverthinker.

I just thought a bit of an explanation was needed as the content here may seem to jump all over the place lately. But, there is a master plan in place. And yes, I still think the name is perfect for the content I am sharing. And pink is my signature color.

February 25, 2013

Video: Talking Social Media and the Oscars with KATV

Filed under: Culture,Current Events,Social Media,Video — Emily Reeves @ 12:13 pm

This morning, I sat down with KATV to talk about the social media buzz during last night’s Oscars ceremony. See the video here:
KATV – Breaking News, Weather and Razorback Sports

February 4, 2013

Video: Super Bowl Social Media Reactions

Filed under: Current Events,Social Media,Video — Emily Reeves @ 8:54 am

This morning I talked to KATV about social media reactions to last night’s Super Bowl. Check out the video here.

KATV – Breaking News, Weather and Razorback Sports

February 1, 2013

Videos: Snapchat Interviews

Filed under: Culture,Current Events,Stone Ward,Video — Emily Reeves @ 7:54 am

This week I talked to both KATV (our local ABC station) and KARK (our local NBC station) about popular photo and video sharing app Snapchat that has become very popular with teenagers. You can check out the two videos here:

KATV – Breaking News, Weather and Razorback Sports

Here is the link to the KARK interview.

November 7, 2012

Video: Recapping the Election’s Social Media Activity

Filed under: Current Events,Social Media,Video — Emily Reeves @ 9:05 am

After a late night watching the conversations online, I talked with KATV this morning to recap some key moments throughout the day. Check it out here:

KATV – Breaking News, Weather and Razorback Sports

November 5, 2012

Video: Election Day and Social Media

Filed under: Current Events,Social Media,Video — Emily Reeves @ 7:35 pm

Here is a little preview of what I’ll be talking about tomorrow night at KATV. Be sure to tune in on channel 7 in Little Rock (and you can watch the live stream here for those not in state).

KATV – Breaking News, Weather and Razorback Sports

November 2, 2012

Your 2012 Arkansas Election Social Media Cheat Sheet

Filed under: Current Events,Social Media — Emily Reeves @ 11:08 am

I am excitedly preparing to follow the election day commentary and action through social media channels. To do this, I’ve been working on my “cheat sheet” and thought it might be valuable to some of my fellow Arkansans. Be sure to let me know if I missed anything or should add anything. I am looking forward to election day!

General hashtag to follow for nationwide conversations on election day: #election2012

Presidential Election

A Twitter list that includes the presidential candidates and their spouses, and the VP candidates.

Barack Obama (D) – incumbent

Mitt Romney (R)

Arkansas Elections

Arkansas Election Guide

General hashtag to follow for Arkansas conversations on election day: #arpx (Arkansas politics)

A Twitter list for the official Arkansas political parties.

Arkansas Democrats

Arkansas Republicans

US Senate Elections: None this year.

US House of Representatives

Districts Map

A Twitter list of all House candidates for Arkansas.

District 1 (NE AR)

Hashtag for District 1 election conversations: #ar1

Rick Crawford (R) – incumbent

Scott Ellington (D)

District 2 (Central AR)

Hashtag for District 2 election conversations: #ar2

Tim Griffin (R) – incumbent

Herb Rule (D)

District 3 (NW AR)

Hashtag for District 3 election conversations: #ar3

Steve Womack (R) – incumbent

District 4 (S/SW AR)

Hashtag for District 4 election conversations: #ar4

(current is Mike Ross – D)

Thomas Cotton (R)

Gene Jeffress (D)

Arkansas Legislature: Hashtag for state legislature election conversations: #arleg

October 5, 2012

Video: Twitter and the Debate

Filed under: Current Events,Social Media,Video — Emily Reeves @ 9:10 am

This morning I visited with KATV about the explosion of Twitter during Wednesday night’s debate. Check out the video here:

KATV – Breaking News, Weather and Razorback Sports

September 4, 2012

Video: Presidential Campaigns and Social Media

Filed under: Culture,Current Events,Social Media — Emily Reeves @ 7:52 am

This morning, I talked to KATV about the presidential campaigns’ use of social media. You can read more about the campaigns’ use of digital communications channels over on the Waiting for the Elevator blog. And check out the interview video here:

KATV – Breaking News, Weather and Razorback Sports

August 10, 2012

Video: Talking Starbucks & Square

Filed under: Culture,Current Events,That's Just Cool,Video — Emily Reeves @ 10:57 am

I visited with KATV this morning about the new Starbucks/Square mobile payments partnership. You can check out the interview here:

KATV – Breaking News, Weather and Razorback Sports

A Giant Leap Towards a Cashless Society

Filed under: Culture,Current Events,Technology,That's Just Cool — Emily Reeves @ 6:35 am

Earlier this week, Starbucks and Square announced a partnership. This was big news for the future of mobile payments. While Square has been around for about two years now, it is mostly used by small independent business owners. Partnering with Starbucks means that the Square mobile payment technology will now be exposed to more people and larger retailers may start using Square based on the learnings from Starbucks. And Starbucks has had mobile payments for a while, but it is linked to a Starbucks account that you have to reload with money to spend, making it a bit limited (though super easy and fun to use; I love it). The partnership signifies a big move towards major businesses adopting mobile payments:

“Though smartphone payments have a long way to go before they replace wallets altogether, Starbucks’s adoption of Square will catapult the start-up’s technology onto street corners nationwide, and is the clearest sign yet that mobile payments could become mainstream.” – New York Times

What is Square and how does it work?

Square is a mobile payment technology with two branches: one for business owners and one for consumers. The business owner can download the Square software to their iPhone or iPad, request a Square device from Square to plug into the top of their iPhone or iPad, then accept payments by swiping cards through the device.  Or, if a customer is also using Square for payments, the business owner can see the customer through the Square software and allow the customer to pay just by saying their name.  For the consumer, it is just a matter of downloading the Square app and linking a bank account or credit card to the app. It is much like PayPal, except mobile.

Why is a cashless society a big deal?

According to The Atlantic:

“(1) Innovations that save time, even just a little bit of time, are real innovations, because in any advanced economy time and attention are currency and creating more of them can make us all richer; (2) What’s important about Square isn’t just the transactions it makes more efficient but also the cashless world it pulls closer to the present. As Slate investigated in a fabulous series, a cashless society can make us richer, healthier (dollar bills are dirty!), and smarter.”

I am looking forward to more efficiency in payments and not having to carry around anything but my phone.

I did an interview with KATV this morning talking about the Square and Starbucks partnership. I’ll post the video as soon as it becomes available.