Style Tips for Working in a Creative Industry

April 2nd, 2013

Working in a creative environment can mean a lax dress code where anything goes. Shorts, flip flops, torn t-shirts and jeans dragging the floor are not uncommon. But just because creativity can sometimes be hidden behind cubicle walls, that doesn't mean that your clothes can't both express your creativity and give a professional appearance. Here are a few tips for those working in a creative…

#SXSW 2013: Brainstorming Technology First

March 9th, 2013

One of my favorite SXSW sessions today was "Brainstorming Technology First." It was presented by an agency and they provided real examples with actionable steps for implementing a technology-first approach to brainstorming projects. R/GA created this process to counter the consistent problem they were encountering where an idea was generated then the question "is this possible" was asked to the technologist. Their desired outcome was…

Talk Business Video: Productivity Apps Discussion

July 4th, 2012

This week I talked to Roby Brock of Talk Business about apps that help with efficiency and productivity. Check out the video here:

The Value of Groupon

January 9th, 2011

Organizations today are thinking about how to take their business local, mobile and social in an effort to reach consumers where they are spending their time and money.  Using opt-in tools like Facebook, Twitter, Foursquare and Gowalla, businesses are attempting to gather followers with relevant messages in hopes of generating new business.  These tools are fantastic for businesses with an existing dedicated fan-base that is…

Talk Business Interview: Women Rule

June 20th, 2010

Thank you to Roby Brock for inviting me on to his Talk Business program to talk about the increase in women in the workplace.  See the interview here: And read the article on Talk Business here.

Women Rule

June 8th, 2010

As Ms. Adverthinker, I feel compelled to direct you to this article in The Atlantic, titled "The End of Men." A few highlights from the article: "Earlier this year, for the first time in American history, the balance of the workforce tipped toward women, who now hold a majority of the nation’s jobs. The working class, which has long defined our notions of masculinity, is…