Stop Freaking Out About Instagram Changes

March 30th, 2016

Was your Instagram feed flooded with people and brands begging you to "turn on notifications" so you don't miss a single post when Instagram implements an algorithm to determine what images to show and when? You were not alone. Monday evening and all day Tuesday, most of the posts I viewed were related to this impending change that people said would start today. It was an unsubstantiated…

Has Snapchat Reached Its Tipping Point?

March 14th, 2016

To use Snapchat up to now has felt like Twitter and Facebook used to feel: raw, in-the-moment and fun. As more users adopt the channel, I've noticed the snaps getting more polished and seemingly planned. Instead of a fun tool used to communicate, Snapchat is becoming a more formal communications channel. All signs point to Snapchat having reached its tipping point. The Snapchat app launched…

Music Makes Memories

March 28th, 2015

There are two commercials running right now -- both for insurance -- that I stop and watch every time they play. It is the music in both that initially drew me in, but it is the clever execution that keeps me watching and giggling every time I watch. Yesterday I was getting ready for work and I could hear the tv in the living room…

Getting Up To Speed Video: Branded Content As Advertising

April 3rd, 2013

Today I think we will reading more about branded content as advertising, also called native content, as more online publishers are offering this as an alternative to online banner advertising to reach their audiences. GUTS 4-3-13 from Emily Reeves on Vimeo.

Video: A Really Boring One

March 30th, 2013

I am trying to learn how to use my GoPro camera better and how to use Final Cut Pro, so I've been doing a little experimenting. A couple of weeks ago, I set up my GoPro on a Gorilla Pod tripod attached to the top corner of the bookshelves in my office and set the time lapse to shoot an image every 60 seconds. I…

My Favorite Quotes and Facts from the AdAge Digital Conference 2012

April 18th, 2012

Here is a round-up of things heard at the AdAge Digital Conference that resonated with me in some way, shape or form: "Snow White" was the first full length feature animated film. It was also the most financially successful film when it came out. ("Gone With the Wind" beat it next year.) Stop thinking about the technology and instead think about the purpose. Go back…