Music Makes Memories

March 28th, 2015

There are two commercials running right now -- both for insurance -- that I stop and watch every time they play. It is the music in both that initially drew me in, but it is the clever execution that keeps me watching and giggling every time I watch. Yesterday I was getting ready for work and I could hear the tv in the living room…

Getting Up To Speed Video: Branded Content As Advertising

April 3rd, 2013

Today I think we will reading more about branded content as advertising, also called native content, as more online publishers are offering this as an alternative to online banner advertising to reach their audiences. GUTS 4-3-13 from Emily Reeves on Vimeo.

Video: A Really Boring One

March 30th, 2013

I am trying to learn how to use my GoPro camera better and how to use Final Cut Pro, so I've been doing a little experimenting. A couple of weeks ago, I set up my GoPro on a Gorilla Pod tripod attached to the top corner of the bookshelves in my office and set the time lapse to shoot an image every 60 seconds. I…

My Favorite Quotes and Facts from the AdAge Digital Conference 2012

April 18th, 2012

Here is a round-up of things heard at the AdAge Digital Conference that resonated with me in some way, shape or form: "Snow White" was the first full length feature animated film. It was also the most financially successful film when it came out. ("Gone With the Wind" beat it next year.) Stop thinking about the technology and instead think about the purpose. Go back…

Online Advertising Can Be Good

March 14th, 2012

Too frequently our online advertising is thought of as an add-on to the campaign and is simply a hastily executed version of the television or print with little thought as to how it will be experienced differently online. Google has set out to show us that great "traditional" advertising can be great online when approached still with the same overall message and brand objectives, but…

Creating Content-Relevant Ads #SXSWi

March 9th, 2012

[caption id="attachment_828" align="aligncenter" width="300" caption="{Shaking It Up}"][/caption] "Blending commerce and content can build an experience that speaks to both sides of the target audience needs." ~ Keeping Loyal Customers Engaged by Shaking Sh*t Up Today was the first day of SXSW 2012, so it was short (cold and rainy) day of only three sessions. But in two of the three sessions I attended today, there…