I experienced Jeremy Gutsche at SXSW this year. I say experienced because he was a performer and I was pleased to have been on the first row of this performance. I walked straight from his session to the SXSW bookstore to purchase his Better and Faster book. I read it cover-to-cover in one day.
Rather than espousing theory and principles for building businesses from ideas, Gutsche provides real examples that are not the overused Apple, Google and Facebook stories of success. Those brands are included, of course. But there are more stories about individuals with a solution to a problem that grew into a business than there are big brands that everyday people can’t identify with as a real opportunity.
The theme throughout the book is that change will happen and spotting trends on the horizon will keep you or your business relevant. The book provides charts, diagrams and steps for identifying business opportunity. I was inspired and making notes as I went along. And Gutsche’s Trend Hunter website is going to be a new regular read for me.