Talking Location

July 26th, 2012

I visited this morning with KATV to talk about location-based apps and the predictability of users travel patterns. Check it out here: KATV - Breaking News, Weather and Razorback Sports

How to be an Infovore

July 20th, 2012

This morning, I gave a quick presentation to our interns about how to keep up with all the news and information in our industry on a daily basis. You can check it out here: Infovore from Emily Reeves

Google+ Users More Satisfied Than Facebook Users

July 18th, 2012

Yesterday, I wrote about Google+ and the reasons for brands to consider using it. And then yesterday afternoon, I discovered a report that said Google+ users were more satisfied with Google+ than Facebook users were with Facebook. How timely! My favorite quote in the article: "Facebook is the addiction we hate, but just can’t kick." It is so true. Facebook has become on our connection to…

“Give me your thoughts on whether we should be on Google+.”

July 17th, 2012

These kind of requests pop up throughout our days on a regular basis. And they are good questions to ask. It shows thinking about new channels and an understanding that jumping in without planning is not usually the best approach. This particular question came up yesterday, so it seems timely to share some considerations towards a decision to include Google+ in communications plans. Google+ is…

Foursquare Connected Apps

July 11th, 2012

"Foursquare is setting itself up as mobile users’ go-to app for socializing around a location." - TechCrunch Discovery, serendipity and exploration are all words that Foursquare has been using to describe the promised evolution of their location-based check-in app to a tool that gives you more. Foursquare has delivered on that promise with the introduction of Connected Apps. Connected Apps are apps that function within…

Shazam Basically Like an Audio QR Code Scanner?

July 11th, 2012

Shazam is so much more than I originally thought that it was, and I like its potential. I've seen the Shazam logo popping up on commercials and television shows the last several month and just couldn't understand why I would Shazam these things. In commercials, I can never get my phone out and Shazam open quickly enough to capture the sound. In television shows, I…