Presentation: AdAge Digital Conference 2012 Recap

May 22nd, 2012

Last month, I attended the sixth annual AdAge Digital Conference. Today, I gave a presentation to our agency recapping some of the key presentations and learnings. Here is that presentation: AdAge Digital Conference 2012 RecapView more presentations from Emily Reeves.

Creating an Online Brand When Job Searching

May 17th, 2012

Today, I talked to Today's THV about recent college grads looking for jobs in a tough market when everything you can do to stand out makes a difference. It is time for college grads to start their job searches and the competition is stiff for the number of jobs compared to the number of candidates. Standing out among the competition is more important than ever.…

Social Media, Advertising and Awareness

May 16th, 2012

This Fast Company article reveals that advertising people aren't normal when it comes to brand and advertising awareness in social networks. I was reading this article while watching "Morning Joe" this morning where they were talking about Facebook being overvalued because no one clicks on the ads (meaning they don't click on the ads, of course). I don't know the future of Facebook, or the…

Facebook Sneakily Sharing Brand Comments by Friends

May 8th, 2012

While doing some research today for a client planning session, I was searching the client's competitors on Facebook. I noticed something I hadn't previously noticed on brand pages under the new Timeline structure: friends' posts that mention that brand are showing up on the brand page when I view it, without the friend having officially "tagged" the brand and without having posted the message directly…

Digital Literacy

May 7th, 2012

A must-listen podcast from the Princeton University series, What does it mean to be literate in the age of Google? features Daniel Russell, a "search anthropologist" at Google. During his fascinating talk, Russell covers the ins and outs of efficient search, how most people don't speak the language of search and only use a fraction of search capabilities. It turns out, I was one of…

Video Book Review: ZMOT

May 4th, 2012

Google's Zero Moment of Truth book review.