Video: AdAge Digital Conference Summary

April 19th, 2012

Here is a quick summary of what I am taking away from the 2012 AdAge Digital Conference.

My Favorite Quotes and Facts from the AdAge Digital Conference 2012

April 18th, 2012

Here is a round-up of things heard at the AdAge Digital Conference that resonated with me in some way, shape or form: "Snow White" was the first full length feature animated film. It was also the most financially successful film when it came out. ("Gone With the Wind" beat it next year.) Stop thinking about the technology and instead think about the purpose. Go back…

Stay True To the Core Brand Idea

April 18th, 2012

Today I had the opportunity, at the AdAge Digital Conference, to watch the premier of the Google Project Re:Brief documentary film. It was inspiring and I can't wait for everyone I know in this business to watch it. But, the value of watching at the conference was the discussion with the people behind the movie after it showed. {Again, the crux of the conversation was…

Approaching Digital Strategy: Know Thy Brand and Stay True to It

April 17th, 2012

This week, I am at the sixth annual AdAge Digital Conference in New York City. This is my first time to attend this conference, I am here with approximately 650 other ad agency-type folks and day one is complete. The themes that are being discussed here are the same as the themes I heard at SXSW this year. Because the audience is made up mostly…

Why do we care that Facebook bought Instagram?

April 12th, 2012

Everyone is talking about Facebook buying Instagram this week, and not just the tech geeks. Why are people talking about, even those seemingly not of the geek mindset? Because everyone uses these two services. Well, maybe not everyone, but a lot of people: Instagram has 30 million users and Facebook is creeping up on on 900 million users. The real question is: why do people…

This Week's Reading Themes: SEO, Facebook, Content

April 6th, 2012

Looking at my bookmarked articles from the week, I can tell I have really been focused on creating relevant and engaging content to pull consumers into brands' messages.¬†I still love Delicious for bookmarking interesting finds across the internet every day. ¬†Looking back across the articles that I flag and tags that I create each week starts to reveal the web of where my thoughts have…