Beautifully Designed Data Encourages Connectivity

March 20th, 2012

You've heard of Nicolas Felton by now: the designer who got curious about various data points of his life over the course of a year, compiled them and designed them into infographics for an annual report of his life. The New York Times wrote about him. Facebook hired him to design the new Timeline profile pages. And as a result, he has been sitting 15…

Paper Notes/Digital Notes

March 20th, 2012

Every once in a while I come across a product that I love so much I have to share it. Today, I want to tell you about my Livescribe pen and notepads. Or, as I like to call it, my magic pen. Nothing starts a conversation in a meeting like my magic pen. I get asked about it in almost all meetings with new people,…

#SXSWi 2012: The Five Major Themes

March 19th, 2012

I keep getting asked about the one coolest thing I learned about at SXSW. The problem is: I didn't walk away with one cool thing that I can hold up as THE find of SXSW 2012. Instead, I heard several themes woven throughout the many, many sessions I attended over the five day conference that we can apply to our clients' digital presences and make…

Facebook Content Tips

March 16th, 2012

We get a lot of requests for "quick tips" for Facebook. This is such a general question that it is difficult to answer; it depends on the business and what the business is trying to achieve through use of Facebook. Though the best approach is to think through (1) the brand message, (2) the target audience, (3) the competitive landscape and (4) how success will…

15 Favorite Random Quotes & Facts From #SXSWi

March 15th, 2012

In no particular order: There is such a thing as internet addiction. It is a defined clinical disorder. If a Google search ad is socially annotated, there is a 5-10% click through uptick. Presenters love to use the word "magical" to describe technology. "Keep your head on a swivel." Most popular power song on Nike+: "Eye of the Tiger." "Our phones are like Mary Poppins'…

Online Advertising Can Be Good

March 14th, 2012

Too frequently our online advertising is thought of as an add-on to the campaign and is simply a hastily executed version of the television or print with little thought as to how it will be experienced differently online. Google has set out to show us that great "traditional" advertising can be great online when approached still with the same overall message and brand objectives, but…