March 27, 2012

It is Time to Switch to Timeline on Facebook

Filed under: Digital Strategy,Social Media — Emily Reeves @ 9:16 am

Those of you with brand or business pages on Facebook, attention: at the end of this week, your page automatically gets switched over to the new Facebook Timeline format, whether you want it to or not. Do not sit idly by and let the change happen without taking actions to optimize your page for Timeline viewing. There are too many great things about Timeline not already being using it:

  • Large cover photo
  • Pinned stories
  • Ability to star or hide posts
  • Larger photo formats
  • Ability to build the company history in a timeline format, highlighting key milestones

And if you need more convincing: A researcher reports that brands are getting an average 46% more engagement with Timeline. These are great opportunities for building a more engaging and interactive presence on the social network to new fans and to those fans that visit your page. Though a cautious reminder from last week:

  • If you don’t get your fans to like and comment on your posts, they’ll stop seeing them in their news feeds due to Facebook’s EdgeRank system.
  • Most fans never return to a page after they like it.
  • Most posts by pages are seen by less than 10% of their fans.
  • Many fans will never see your welcome tab.
  • When fans create new posts on your Facebook page, other fans don’t see them.
  • Posts from pages with 10,000 fans reach 30-40% of their fans.
  • Posts from pages with 100,000 fans reach 20-30% of their fans.
  • Posts from pages with 1,000,000 or more fans reach 10% of their fans.
  • The 1% Rule: only 1% of people will do what you ask them to do online.

You can check out the guide that Facebook offers here. And Mashable’s guide is here.

1 Comment »

  1. [...] conflicting study to the one I mentioned here last week says that brands using the new Facebook timeline actually saw a decrease in fan [...]

    Pingback by Ms. Adverthinker » Facebook Timeline For Brands: Not All It Is Cracked Up To Be? — April 2, 2012 @ 4:51 pm

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