It is Time to Switch to Timeline on Facebook

March 27th, 2012

Those of you with brand or business pages on Facebook, attention: at the end of this week, your page automatically gets switched over to the new Facebook Timeline format, whether you want it to or not. Do not sit idly by and let the change happen without taking actions to optimize your page for Timeline viewing. There are too many great things about Timeline not…

Today's Highlights, 2.26.12

March 26th, 2012

A few things that I enjoyed and made today a good day. {Quote} "Curiosity equals intellectual hunger and creative restlessness." {Article} Don't Build Products. Build Platforms. {Website} StumbleUpon (why, oh why, have I never used this site before?) {Tweet} {Shoes} {Occurrence} A friend had her baby and named him after my brother.

We Are Storytellers

March 26th, 2012

As marketers and communicators, at the heart of what we do is storytelling. We forget this sometimes, but regardless of channel--broadcast, print, digital, or across all of them--we have to engage our audiences in a brand message, or story, to build their interest in what we are selling. In this recent TED video about storytelling, filmaker Andrew Stanton shares the elements of all good stories.…

What is an Interest Graph?

March 26th, 2012

Created via Storify. [View the story "What is an Interest Graph?" on Storify]

Technology Is About Discovery

March 22nd, 2012

I've been hearing that word a lot lately, "discovery," as it relates to new technologies and how digital technology adds to our daily lives. We've been sharing online now for sometime, and we've talked a lot about engagement and creating opportunities for conversation. But "discovery" really is at the heart of all of this, we just haven't talked about it that way. Until now. And…

Book Review: The Like Economy

March 21st, 2012

The Like Economy, by Brian Carter is subtitled "How Businesses Make Money with Facebook." The crux of the book is that if you build a relevant fan base of those who are open to your message, then craft your message appropriately for conversions, you can drive sales of your product or service. While this book had a huge focus on Facebook advertising (I felt a…