A Few of My Favorite Apps

June 29th, 2011

I was recently asked about popular apps for business people.  Here are some more details on the apps I discussed, plus some others that I particularly like and use regularly. Productivity Evernote Evernote is an app that you can download on your phone, tablet and computer, set up one account and it automatically syncs across all the devices. It stores text documents, photos, audio files…

Technology Company to Watch: Square

June 29th, 2011

This week I talked to Roby Brock at Talk Business about technology IPOs, specifically social media IPOs. Although not a social media company, Square is a technology company that is much talked about of late and one to keep an eye on for future growth. Square, founded and run by Jack Dorsey (also co-founder of Twitter), is a product and software that allows any smart…

Talk Business Interview: Social Media IPOs

June 28th, 2011

I recently sat down with Roby Brock of Talk Business to talk about social media companies as the next big thing in tech stocks. Watch the interview here: Tech companies are staying private longer and building up evidence of actually being able to generate revenue. Now that social media outlets have been established and are continuing interactions with large databases of users, they are starting to…

Tripit Travel App: Review & Recommendation

June 9th, 2011

I travel pretty frequently for my job at Stone Ward. So, I am constantly on the search for the best suitcase, toiletries bag and laptop bag for Eloise. None of these things have been secured as the perfect fits yet, but I can firmly recommend a travel app for iPhone users: Tripit. I have been using Tripit now for several months and recently upgraded to…

Let's Play

June 7th, 2011

Another trending topic at South by Southwest this year was the incorporation of game dynamics into social media, communications and generally any type of task where people need to be motivated to participate. The big question, however, was how are marketers going to leverage this idea and trend in their communications. We are now starting to see some experiment with game incorporation. Here is a…

The Opportunity for Transmedia Storytelling

June 6th, 2011

One of the hot topics at South by Southwest this year was transmedia storytelling, the idea of using various channels to tell different aspects of your story. New research from the IPG Media Lab and YuMe lends further credence to the argument for use of transmedia storytelling: "The study quantified some long-suspected but never quantified aspects of media behavior. Distraction media was ubiquitous, with 94%…