#SXSWi Session Notes: Anatomy of a Design Decision

March 14th, 2011

These are my raw notes from this session. Self Design is when you design for yourself. This works when there area ton of users just like you. And, you, yourself have to use the product everyday. A notion called dogfooding. That means that anything in the design that frustrates you, you will improve it. Unintentional Design happens when we focus on the architecture rather than…

#SXSWi Session Notes: The Thank You Economy

March 14th, 2011

These are my raw notes from this session. Gary Vaynerchuk Calls himself obnoxiously practical. Who can create the real context with the end consumer? That is the person that will win. It is all about the end user and the customer. We all talk to ourselves. Do you really have a grasp for the problem you are trying to solve? Winelibrary.com - have a customer…

#SXSWi Session Notes: Felicia Day, Monday Keynote

March 14th, 2011

These are my raw notes from this session. On the web, you have to be more targeted. You can't target everyone on the web. Social media was integral to growing the audience. Personality really does drive more on the web, rather than a product brand. Online personalities on YouTube are getting a ton of hits because people emotionally connect to the people and the personalities.…

#SXSWi Session Notes: Enabling New Experiences and Creating Serendipity Through Check-ins

March 14th, 2011

These are my raw notes from this session. Dennis Crowley, co-founder of Foursquare, interviewed by Pete Cashmore, founder of Mashable. Crowley crowned the mayor of SXSW. Announcement: lightened up API limits to allow people to build things for themselves. Taking venue IDs from a bunch of different providers. Foursquare 3.0: Check-ins are more interesting in the archived history sets. recycling your data and giving it…

#SXSWi Session Notes: Games: Tools for Mass Communication

March 14th, 2011

These are my raw notes from this session. GameSalad: building games for beginners. The Storymaker. Bar Karma iPhone app. Current.com/studios. Could potentially give you your start in writing television. Real production team, idea inception from users. TransMedia is the hot word of this session. Interactive vs. Linear media. Linear media industrialized. With computers, we can distribute games as easily as tweets. You have the ability…

#SXSWi Session Notes: How to Personalize Without Being Creepy

March 14th, 2011

These are my raw notes from this session. #seenocreepy Twitter hashtag Foursquare 3.0 launch on Wednesday. Explorer takes all the Foursquare data recycled to help you decide what to do. Washington Post new website called Trove launching in a couple of weeks. Customized aggregation model. BizGreet has ads that changed based on who you are. Relevant advertising. Privacy researcher at UC Berkley looks at how…