#SXSWi Session Notes: Flexible Morality of User Engagement & User Behavior
These are my raw notes from this session.
Predictably Irrational – book. Second session today here this book has been mentioned.
LinkedIn Maps
When we have an opportunity to cheat, we all do a cost/benefit analysis. People have a fudge factor. Senates level of dishonesty that we are willing to engage in. A a range of immorality. Lots of people cheat just a little bit.
When you remind someone of their morality, they are less likely to cheat. For example, signing an honesty policy before taking an exam.
“What the hell” effect: I am already cheating, might as well go all the way.
Most people cheat a little, few people cheat a lot.
If women cheat on anything, they cheat consistently on everything. Men are inconsistent; just because they cheat one place doesn’t mean they will cheat everywhere.
Being creative is the personality trait that is most connected go people’s ability to cheat.
Thanks for the great coverage of SXSW! I have loved reading all your notes.
Comment by Kayla — March 15, 2011 @ 7:36 pm