March 15th, 2011

#SXSWi Session Notes: Flexible Morality of User Engagement & User Behavior

These are my raw notes from this session.

Predictably Irrational – book. Second session today here this book has been mentioned.

LinkedIn Maps

When we have an opportunity to cheat, we all do a cost/benefit analysis. People have a fudge factor. Senates level of dishonesty that we are willing to engage in. A a range of immorality. Lots of people cheat just a little bit.

When you remind someone of their morality, they are less likely to cheat. For example, signing an honesty policy before taking an exam.

“What the hell” effect: I am already cheating, might as well go all the way.

Most people cheat a little, few people cheat a lot.

If women cheat on anything, they cheat consistently on everything. Men are inconsistent; just because they cheat one place doesn’t mean they will cheat everywhere.

Being creative is the personality trait that is most connected go people’s ability to cheat.

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Link to book on Amazon