#SXSWi 2011 Key Takeaways

March 25th, 2011

The annual South by Southwest Interactive (SXSWi) festival wrapped up over a week ago and I am finally starting to feel caught up on sleep and missed work.  I have had the time to reflect on the experience and learning with a semblance of organized thought.  Here are the themes and my key takeaways from SXSWi 2011. Games! Gaming is more than just entertainment.  The…

Goodbye & thank you, Austin/#SXSWi. It was awesome. See you in 2012.

March 15th, 2011

The South by Southwest Interactive conference is officially over. I am sad that it is over; the learning has been stimulating, the people have been fascinating and Austin has been a gracious host, once again. Conversely, I am so glad it is over, because I don't think I could have physically or mentally lasted another day. My "day one" excitement was completely depleted by about 3…

#SXSWi Session Notes: Flexible Morality of User Engagement & User Behavior

March 15th, 2011

These are my raw notes from this session. Predictably Irrational - book. Second session today here this book has been mentioned. LinkedIn Maps When we have an opportunity to cheat, we all do a cost/benefit analysis. People have a fudge factor. Senates level of dishonesty that we are willing to engage in. A a range of immorality. Lots of people cheat just a little bit.…

#SXSWi Session Notes: Beyond Word Clouds: Analyzing Trends with Social Media APIs

March 15th, 2011

These are my raw notes from this session. Hashtag for this session is #beyondwc APIs bridge the gap between marketing, IT, and customer service. (Interesting idea: add Twitter handles to CRM databases) Tweetcloud.com Correlation is not causation. Go back into the database and figure out what is driving the context of the data. Decaf coffee example: retweeted link bait tweet skewed results. Bit.ly has an…

#SXSWi Session Notes: Unwritten Rules: Brands, Social Psychology and Social Media

March 15th, 2011

These are my raw notes from this session. Speakers from Frog Design and are designers. Hashtag is #dinnerparty Authority relationship, don't mess with me. Like when a police officer pulls you over. Packs of dogs and military are organized this way. Exchange relationship. like buying an airplane ticket. Keeping track of fairness is important in these relationships. Communality relationship. About sharing and not keeping track.…

#SXSWi 2011 Day 4 Experience

March 15th, 2011

Day four of South by Southwest is now complete. It was another long, but good day. The theme from today's attended sessions was: always consider your end user; stop designing/developing/marketing for yourself. Today, I attended the following sessions: How to Personalize Without Being Creepy Games: Tools for Mass Communication Enabling New Experiences and Creating Serendipity through Check-ins Felicia Day, Monday Keynote The Thank You Economy…