I Didn't Like the Darth Vader Super Bowl Spot

February 8th, 2011

Sure, the Darth Vader spot is cute if you like "Star Wars" and you like kids.  I thought the spot was cute, for sure; it made me smile.  But since advertising is my job, I look for more than likability (although this is very important, too) in commercials: what was the strategy?  Did it deliver the message?  What is the take away for the brand?…