January 29, 2011

A Moment of Appreciation for Taco Bell

Filed under: Current Events,Social Media — Emily Reeves @ 12:14 pm

I have to appreciate the most recent approach that Taco Bell has taken in response to the lawsuit about the percentage of beef in their products: a bit self-deprecating.  Check out some of the latest Twitter posts by Taco Bell:

Of course the laughter comes only after they made it over the hump of seriously addressing the lawsuit with an official video and statement from the company president last week:

The responses from Taco Bell, both the serious and the funny, were the right ones.  No one really believed they were eating 100% beef when they ordered from Taco Bell, especially those that are actual customers.  And they don’t care because they love the brand and the products.  The news only rallied Taco Bell’s dedicated following: their Twitter and Facebook pages are practically love fests.

While Taco Bell had to address the situation, the acknowledgment of the humor in the situation makes the brand all the more likable and really aligns with its established feisty brand personality.

Here is the video referenced in the Taco Bell Twitter post above. Enjoy.

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1 Comment »

  1. An update to today’s post:

    I just came across an NPR article posted late yesterday afternoon that says “A tip of the hat to the company for having a little fun with its response…”

    http://www.npr.org/blogs/health/2011/01/29/133307209/taco-bell-enlists-superheroes-to-bite-back-at-beef-lawsuit?sc=fb&cc=fp

    Taco Bell definitely comes out ahead in a situation that could have been disastrous had they poorly decided to be more defensive.

    Comment by Emily Reeves — January 29, 2011 @ 2:20 pm

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