The NFL has cut a spot together that features captured video of the Saints winning last year’s Super Bowl and have been airing it during the playoffs this year. The full story of how it came together can be read here.
Watch the video here (while the NFL did the video right, they didn’t embrace the full power of the social web to make it embeddable; a fail in my opinion).
Crowdsourcing is not a new conversation topic on this blog. I am always impressed by well-done, crowdsourced videos. And, today’s example actually gave me goosebumps. Maybe it is because I am from Louisiana and I am proud of the Saints. Maybe it is because I have become more engaged in football lately with my Fantasy Football obsession (although a losing proposition). Maybe it is just because I love the fact that through social channels, everyday consumers can contribute to a major advertising campaign. Maybe it is just really well done.