A Moment of Appreciation for Taco Bell

January 29th, 2011

I have to appreciate the most recent approach that Taco Bell has taken in response to the lawsuit about the percentage of beef in their products: a bit self-deprecating.  Check out some of the latest Twitter posts by Taco Bell: Of course the laughter comes only after they made it over the hump of seriously addressing the lawsuit with an official video and statement from…

Foursquare Growth and the Future of Location Sharing

January 29th, 2011

Last year was one of significant growth for Foursquare: 3400% growth in 2010, according to the site.  Foursquare has released an infographic with some interesting facts.  Thinking about Foursquare from a branding and business-building perspective, these are a few of my favorite data points shared by Foursquare: Knowing when a consumer is more or less likely to check-in and share their location with friends and…

The Golden Globes Social Scene

January 17th, 2011

Because I had some work to catch up on last night, I chose to stay home and watch the Golden Globes alone.  But I didn't feel alone at all.  With my computer in my lap, the Twitter app running and Facebook in my browser window, it felt like I was at a watch party among friends.  I laughed at some posts, rolled my eyes at…

2010 According to Google Search

January 16th, 2011

Google Zeitgeist offers data displays of how the world searched in 2010.  I could spend days playing with the charts and information.  But for non-geeks, Google has a great video that recaps the year:

Summarizing 2011 Trend Predictions

January 11th, 2011

It is that time of year when predictions for 2011 abound across the web. It’s always tough to make predictions about technology due to the speed of innovation, but that hasn’t stopped the blogosphere from throwing opinions against the wall. Outlined below is a summary of some the most talked about and interesting predictions for 2011. Online video viewing continues to grow and results ensue.…

Who is your social media audience?

January 9th, 2011

During the last few weeks of 2010, there were several studies released that revealed social media use by demographics.  As businesses continue integrating social media more into their communications executions, this information is valuable looking toward 2011 plans.  Here is a recap of stats from across the web; look for some more detailed thoughts on leveraging these findings in communications strategies in the coming weeks.…