"'Cause I'm a Pothole"

November 16th, 2009

There is something about this Geico "Pothole" commercial that transcends social, political and gender boundaries: everyone likes it.  Does it work to help sell insurance for Geico?  I have no idea.  But it makes me giggle every time I hear it and I think more favorably of Geico for creating it (and almost forget they are responsible for the Cave Men spots).

Innovation in a Tough Economy

November 10th, 2009

Entrepreneurs must be a little more creative if they want to start a new business in a tough economy.  As a result, we see more businesses fill niche needs.  Enter Rent the Runway, a "Netflix model for haute couture" according to the New York Times: "The mail-order service, which finishes the testing phase on Monday, allows women to rent dresses from notable fashion designers like…

The Localization of Social Media

November 10th, 2009

A few weeks ago, my colleague and I gave a presentation with our predictions for social media in 2010 (you can see the presentation here).  One of our predictions: increased localization of social media.  Well, this is already happening.  Last week, Twitter announced lists and within several hours there were a handful of "Arkansas" lists.  Now, Twitter has announced that they will soon launch trending…

Twitter Lists

November 4th, 2009

This week, Twitter released a new feature that allows for the creation of "lists."  This makes perfect sense: with the rapid growth of Twitter, it is becoming harder to figure out which people to follow. The amount of data out there is getting overwhelming; according to a CNN article: "Approximately 25 million Tweets are posted every day; more than 5 billion have been created since…

Social Media and Small Business

November 4th, 2009

Small businesses are finally starting to figure out how to make social media work them.  Take Sprinkles, for example.  They were recently highlighted in this LA Times article for their smart use of Facebook: "Each day on the website, Sprinkles announces a secret word, such as 'ganache,' or 'bunny,' or 'tropical,' or 'love,' and the first 25 or 50 people to show up at any…

Pizza Hut Gets It

November 3rd, 2009

Admittedly, I am an iPhone "worshiper," but this latest news proves its capabilities can benefit brands, too.  In mid-September, Pizza Hut released a kick-ass iPhone app that allowed customers to place orders through the app.  As an added bonus, customers that placed orders through the app received 20% off the total price.  To date, Pizza Hut has generated $1 million in sales through the app…