October 31, 2009

How I Read Tweets

Filed under: Culture,Social Media — Emily Reeves @ 8:59 am

These are my rambling thoughts on Twitter use lately.  Clearly not well-formed yet, these notes are simply a way to ask you if you are using Twitter similarly or differently.

LOCAL POSTS

While I may not post tweets as frequently as others, I am reading tweets up to 15 hours a day.  I keep Seesmic Desktop active on my computer throughout the day and I frequently reference the Tweetie app on my iPhone when away from my computer.  I have noticed something about my tendencies as I scan the posts: I focus on the local people, but national news.  I follow 187 “people” on Twitter; that is a lot of news and information streaming in throughout the day.  And, while I glance at all of them, when in a hurry I look for the people I “know” and those tend to be locals.  And by “locals,” I mean the average, everyday person that is on Twitter and sharing news and information, not the local news (with the exception of a few, they still haven’t figured out how to make Twitter useful except when it comes to weather updates).

Posting constant Twitter updates is personally revealing.  As a result, you can feel like you “know” people you have no chance of meeting.  However, on a local level, there is a chance of actually meeting the people that you feel like you “know” from their Twitter updates.  Does this possibility make their posts more interesting and engaging?

FREQUENCY OF POSTS

The people and organizations that posts strings of tweets one after the other definitely get overlooked by me.  When they do this, I feel like they are crowding the space and trying to take it over.  That is not what social media is all about; social media is about sharing information in two-way communications.  It is putting something out there and looking for a response.  It is not a newscast.

LINKS

I am clicking through on embedded Twitter links more frequently; I am not sure if this is because more people are using them or if people are getting smarter about how to write their tweets in a way that intrigue people enough to click through.  If I click through on an embedded link in a tweet, I would consider that tweet successful: the message was effectively “teased” in the 140-character limit of Twitter.  However, if I am disappointed by what I find, the chances of me clicking through on link from that user again are slim.  The content that doesn’t disappoint can be anything from photos and articles to long-form video; it doesn’t matter what is there, as long as it was relevant to that tweet and ultimately interesting, it works.

Jeans, the New Suit

Filed under: Business,Culture — Emily Reeves @ 8:32 am

Anyone who knows me, knows that I shun suits.  Even on occasions that “require” suits, I find a way to wear something else, usually a dress.  My preferred clothing, however, is jeans.  I can wear them anywhere, anytime and feel more confident and comfortable in the situation than I ever will wearing a suit.  The wearing of jeans by the account management (aka “client-facing) team has been a discussion at our office for several years.  And I think we have finally agreed that we hire smart people and smart people will use their good judgment to determine how to dress for the situations in which they are put.  And, when you know what you are talking about, what you say will be far more important than what you are wearing.  So, nine times out of 10, you will see me in jeans around our office.

As it turns out, this is a national trend.  So much so that the Wall Street Journal is even writing about it:

“Power jeans are increasingly common in high-ranking business and political circles. Indeed, jeans are now a legitimate part of the global power-dress lexicon, worn to influential confabs where the wearers want to signal they’re serious—but not fussy—and innovative.”

“Chosen well, jeans can suggest the wearer is confident and modern. Traditionally cut blue jeans carry a whiff of the laborer about them, so denim on a leader suggests a willingness to roll up the sleeves and dig in. There’s also something of the rebel in a pair of jeans. In the boardroom, that can read as creative.”

But there are still “rights” and “wrongs” to wearing jeans.  Just any pair won’t do.

“Few items of clothing speak as loudly, to the positive or negative, as a pair of jeans. As with tuxedos and Hawaiian shirts, wear them right (on the latter, only to a luau if you’re a mainlander), or not at all.

“To wit, fit is as essential for jeans as for tailored slacks. Eric Jennings, Saks Fifth Avenue men’s fashion director, suggests that men keep their executive jeans ‘dark and straight.’ And never dress as if the jeans had been switched out from formal suit pants at the last minute: No fancy French-cuffed shirts with jeans, he advises.

“In fact, getting power jeans right involves lots of no’s. No distressed jeans at work. No metal studs. No acid washes. No lavish embroidery. No boot cut. No skinny. No pedal pushers, shorts or cutoffs. No baggy high-rise. No super-low-rise. No holes. And no fussy ironing.”

Long live jeans!

October 12, 2009

Breast Cancer Awareness

Filed under: Advertising,Culture,Current Events,Marketing — Emily Reeves @ 4:03 pm

Love this “Know Your Girls” video. Thank you, Yoplait.