July 6th, 2009

Online Video Getting Longer

As a supplement to yesterday’s post, here are some excerpt from a New York Times article today reporting that online videos are growing in length as technology improves for editing and viewing online:

“While online video is not going to replace television anytime soon, it is now decidedly mainstream. About 150 million Internet users in the United States watch about 14.5 billion videos a month, according to the measurement firm comScore, or an average of 97 videos per viewer. Although the Web lacks a standard for video measurement, comScore says average video durations have risen slowly but surely in the past year, to an average of 3.4 minutes in March.”

“Yet TV networks get much of the credit for the longer-length viewing behavior. In the past two TV seasons, nearly every broadcast show has been streamed free on the Internet, making users accustomed to watching TV online for 20-plus minutes at a time. By some estimates, one in four Internet customers now uses Hulu, an online home for NBC and Fox shows, every month. ‘Dancing With the Stars,’ the popular ABC reality show, draws almost two million viewers on ABC.com, according to Nielsen.

“’People are getting more comfortable, for better or for worse, bringing a computer to bed with them,’ said Dina Kaplan, the co-founder of Blip.tv.”

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