May 14, 2009
May 13, 2009
For those who still want to argue against the influence of women on the future and their impact online, check this out :
“…42 million women in the United States (roughly 53% of the 79 million adult women in the United States who use the Internet) participate in social media at least weekly. As they spend more time with social media, women are spending correspondingly less time with traditional media: 39% less on newspapers, 36% less time reading magazines, and 30% less time watching TV.” (source)
“The women who post to blogs are the most actively engaged. They spend the most time online. Over 80% also participate in social networks like Facebook, and over one third of bloggers also participate in Twitter. But more to the point, those who blog are more likely to be tech savvy, on the leading edge of trends, and invest time searching for new products online.” (source)
These stats are the result of a survey conducted by Blogher in March 2009. We already know that more women are online than men. And now we know how engaged they are in the online space and how influential they can be on each other: women reported that they are significantly more likely to make a purchase decision based on customer experiences reported on blogs. They are relying on blogs for information on politics and news, technology/gadgets, cars and business/career/personal finance. They are relying on their social networks for social activism, sex/relationship/dating, entertainment and shopping.
Any marketer targeting women should be leveraging the influence of blogs and social networks to communicate brand and product messages, as well as news and information.
- Provide a forum for these women to speak to each other and to you about the brand/products/news.
- Communicate back and worth with these women.
- Reach out to them in their world. Show that you are paying attention and that you care what they have to say. Ask for their opinions.
- Monitor what they are saying and address issues and concerns. Or reward them if they are brand ambassadors.
May 12, 2009
I have been reading The XX Factor blog on Slate for several months now and I really like it. It is smart, funny and not the overdone stereotypical female voice. This is not a mommy-blogger site or a fashion site or a celebrity stalker site. But they talk about mom stuff, fashion and celebrities. And they talk about politics, current events and pop culture. The blog has been received such a great response that they are turning it into its own site: Double X. Here’s a brief description from The New York Times today:
“To turn the blog into a full-fledged Web magazine, the site will draw from a number of contributors to include commentary and critiques of popular culture, film and television, home design and family life, along with features like personal narratives from women on surviving the recession. Double X has also formed a partnership with Google to offer a news feed focused on women on the site.”
Check it out.
Colleges and universities are finally dipping their toes into the waters of technology. Last month, I noted that students learn better from listening to a lecture podcast than from attending class. Last week, the Missouri School of Journalism announced that incoming students are required to purchase an iPhone or an iPod Touch so they can download lectures from iTunes. MU already encourages journalism students to use Apple computers. As one can imagine, some students are not happy about the requirements. Regardless of the choice of brand (although I am fan of Apple, of course), I am glad that MU recognizes the need to be on the forefront of technology and understands that teaching and learning methods have evolved. Not all journalism schools are so progressive. This is what led to our creation of SWIM: we were interviewing students who had no understanding of the impact social media can have on marketing and communications. Our SWIM sessions are also available for download as podcasts on iTunes.
Also on the university and technology front: six universities will be part of a pilot program with the new Kindle DX. Students at these universities will receive the Kindle DX instead of the traditional pile of text books. The schools participating in the program are: Arizona State University, Case Western Reserve University, Princeton University, Reed College, Pace University and University of Virginia’s Darden School of Business.
May 11, 2009
Our next SWIM session focuses on the blogosphere and we would like know a little bit more about Arkansas bloggers. If you are a blogger and live in Arkansas, please email Emily (firstname.lastname@example.org) and I will respond with a link to our short survey. Thank you.