April 23, 2009

links for 2009-04-23

Filed under: Bookmarks — Emily Reeves @ 5:04 pm

April 22, 2009

links for 2009-04-22

Filed under: Bookmarks — Emily Reeves @ 5:08 pm

More Women Online Than Men

Filed under: Culture — Emily Reeves @ 9:59 am

I get a little fired up about wanting female representation on lists in Arkansas (although I am happy to have only one officially named on this list).  And, I should be fired up: there are more women than men in the state, and as it turns out, there are more women than men online, too:

eMarketer estimates there are 95.9 million males online in 2009, or 48.2% of the Internet population, compared with 103.2 million females. Although the US Internet population will continue to grow, by 2013 males will make up just 47.9% of the online population, and at 105.9 million users will still be the minority.”

To be fair, the article states that men spend more time online than women.  But we all know that is because women are much more efficient.

April 21, 2009

links for 2009-04-21

Filed under: Bookmarks — Emily Reeves @ 5:04 pm

In the Age of Online Writing

Filed under: Culture — Emily Reeves @ 12:22 pm

This fictional Internet-Age Writing Syllabus and Course Overview had me laughing out loud.  A highlight:

“Students will learn time-saving tricks, like how to construct an 800-word blog entry in 30 seconds using a simple news article and copy-and-paste. And, as an exercise in the first-person narrative form, students will blog intimate details about their lives, their studies, and their sexual histories (with pictures), with the intent of being linked to by gossip sites and/or discovered by future employers.”

Enjoy.

Wired’s Mystery Engages Readers in the Print Edition

Filed under: Advertising,Current Events,That's Just Cool — Emily Reeves @ 5:49 am

Ms. Adverthinker is a bit of a compulsive magazine reader: at last count, I believe my subscriptions totaled 13 magazines at home and five at the office.  And, Wired is one of my favorites.  I have not yet received my May issue, but after reading the NY Times article about the puzzle embedded in the issue, I am very excited:

“…the intent of their new issue, created in collaboration with Mr. Abrams [is] to immerse their audience in a series of riddles — some announced, others not — that were buried just deep enough for the readers who wanted to dig them up.”

At a time when publishers are struggling to keep readers engaged in print editions of both newspapers and magazines (and thereby sell advertising), this idea is brilliant.  While the larger puzzle has already been solved, Wired says that there will be additional prizes for subsequent readers that solve the puzzle and there are still a few codes that haven’t been cracked yet.

April 20, 2009

links for 2009-04-20

Filed under: Bookmarks — Emily Reeves @ 5:04 pm

Amazing TOMS Shoes

Filed under: Current Events,Social Media — Emily Reeves @ 3:25 pm

I can’t stop being in awe of TOMS Shoes and its founder, Blake Mycoskie.  I have written before of my admiration for this company here and here.  Mr. Mycoskie spoke in Little Rock at the Clinton School of Public Service several weeks ago; you can view video of his presentation on the Clinton School Speaker Series site.

On Sunday, the LA Times wrote about the successful business model developed by Mr. Mycoskie, the one-for-one purchase: for every pair of shoes purchased by you, the consumer, TOMS gives one pair of shoes away.  Knowing this, it is hard not to buy one in every color (I have purchased four pairs so far, but then again, I do have a shoe obsession).  My friend Blake’s Think Tank is a big TOMS fan too:

TOMS Shoes seems to be doing everything right when it comes to promoting the brand through social media efforts: corporate blog, Chief Shoe Giver blog, Facebook, MySpace, Twitter, Flickr, YouTube, etc.  In the LA Times article, Mr. Mycoskie says:

“When you’re buying a pair of Toms, if you don’t feel like you’re part of a community then I’ve failed,” he says.

Expect to keep hearing about this company over and over again.  And, go buy some shoes.