Amazing TOMS Shoes
I can’t stop being in awe of TOMS Shoes and its founder, Blake Mycoskie. I have written before of my admiration for this company here and here. Mr. Mycoskie spoke in Little Rock at the Clinton School of Public Service several weeks ago; you can view video of his presentation on the Clinton School Speaker Series site.
On Sunday, the LA Times wrote about the successful business model developed by Mr. Mycoskie, the one-for-one purchase: for every pair of shoes purchased by you, the consumer, TOMS gives one pair of shoes away. Knowing this, it is hard not to buy one in every color (I have purchased four pairs so far, but then again, I do have a shoe obsession). My friend Blake’s Think Tank is a big TOMS fan too:
TOMS Shoes seems to be doing everything right when it comes to promoting the brand through social media efforts: corporate blog, Chief Shoe Giver blog, Facebook, MySpace, Twitter, Flickr, YouTube, etc. In the LA Times article, Mr. Mycoskie says:
“When you’re buying a pair of Toms, if you don’t feel like you’re part of a community then I’ve failed,” he says.
Expect to keep hearing about this company over and over again. And, go buy some shoes.
[...] My TOMS: Local Arkie blogger Ms. Adverthinker continues her obsession with Blake Mycoskie, chief shoe giver or TOMS shoes. Mr. Mycoskie was in Little Rock a while back for a [...]
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