February 9, 2009
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“In better times, when people selected an item from the shelf, they usually purchased it. Now the average amount of time shoppers spend in the aisles is increasing, buy around 20%, he estimates, as they ready labels more carefully…Underhill says people are more frequently discarding items in other parts of the store, particularly near the cash register.”
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OfficeMax on using inexpensive marketing stunts to stand out in the marketplace.
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Two freshman congressman are using HD Flip cams and writing essays about their experiences behind the scenes for CNN.com. Love this idea.
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