Full Pew report on the way different online use by generation.
Everyone is online! Differences between the generations is how they use it.
From the people that brought us the drumming gorilla, a new spot for Cadbury appears. It is great fun, just as chocolate should be. The drumming gorilla was a great viral success for Cadbury, and it looks as if this one has that potential too.
For those of you that do not remember the drumming gorilla, here it is (if it hasn’t been removed yet for copyright infringement):
I don’t keep up with football and know nothing about fantasy football, but I love this promo video for fantasy football. It is just fun to watch. Enjoy.
Companies are finally starting to get serious about social media. The newest position at most big companies is now some sort of Director of Social Media (although the titles vary from “Director of New Media” to “Director of Conversations”). The job responsibilities include pushing information out to consumers, but also monitoring conversations for ideas or issues. Check out this Financial Times article for more details about how companies are using social media.
An interesting video about the ways marketing has changed.
Obama has been lauded for his use of social media during his campaign. And now many are anxious to see how it will transition that use into the working presidency. According to an article in the latest issue of Wired magazine, he has many bureaucratic challenges ahead of him. But Obama’s public has high expectations of transparency while he is in office. They have become used to seeing him on YouTube (currently 20+ million views), reading his tweets (currently 144,000 followers) and staying updated through his Facebook page (currently 4.4+ million supporters). And they don’t mind getting emails and text messages from him when the message is timely. The power of social media on his being elected was evident. Allowing Americans this same acces to him while in office can also have a powerful effect: engaging and educating more people in the work of government. I hope that his office is able to overcome the challenges and share as much about the work of the president as possible. If they can achieve this, we will have a more educated voter pool in four years.
Companies can learn from Obama’s successful foray in the world of social media. It is where the people are, and they are there to listen and learn. If you have something worthwhile to say, they will listen and share it with their friends. It takes dedication and a lot of work. And you have to experiement with all the channels to find the combination that works for your brand messages.
Frequent readers of this blog know my opinion of the hit show Mad Men. I won’t go into another rant about it. I am not opposed to television shows that feature the advertising industry, however. I just want them to not make us look that bad. So, I am excited about a new show that premiers next week on TNT called “Trust Me.” Stay tuned for my opinions next week.
What interests me about this new show is that it is going to promote real products, according to an article in the New York Times.
As reported by the Guardian, online activity dipped during the inauguration. Google searches, Flickr uploads and Last.fm listening all paused while listening to President Obama’s swearing in ceremony. Google reported that:
“…the overall query volume of Google searches dropped in the U.S. from the time President Obama took the oath of office until the end of his inaugural speech, demonstrating that all eyes were on today’s festivities.”
However, the number of people trying to watch the ceremony live from their computers was incredibly high and caused some streaming difficulties for viewers. According to a New York Times article:
“CNN said it provided more than 21.3 million video streams over a nine-hour span up to midafternoon. That blew past the 5.3 million streams provided during all of Election Day. At its peak, CNN.com fed 1.3 million live streams simultaneously, according to Jennifer Martin, a spokeswoman for the site.”
As Google points out, there has been a significant shift in internet use since the last presidential inauguration:
“During the last nine years, the growth of the Internet has changed the way the world seeks information. From President Bush’s first inaugural address in 2001 to his second in 2005, the number of inauguration-related searches increased by more than a factor of ten. From 2005 to today’s address, the number grew even more.”
Bliss is one of my favorite brands: quality products, great selection and clever communications. Their latest promotion is quite clever and ties nicely into current events. It is a bikini wax promotion titled “say farewell to Bush” and is timed to start with the inauguration. See it here.
I am a sucker for dance videos. They just make me happy. T-Mobile has a new “Life is for Sharing” campaign that uses dance videos on their YouTube channel as an example of one of those fun moments in life you like to share. The campaign is complete with a dance video contest. This is the perfect use of a brand’s YouTube channel. Check out the T-Mobile Dance Video: