Full Pew report on the way different online use by generation.
Everyone is online! Differences between the generations is how they use it.
January 30, 2009
January 28, 2009
Reasons why Twitter rocks.
Be careful, this will suck you in and you will be absorbed for with this fascinating roundtable discussion for a while. The respect these actors have for each other is amazing.
Everything old is new again.
January 27, 2009
From the people that brought us the drumming gorilla, a new spot for Cadbury appears. It is great fun, just as chocolate should be. The drumming gorilla was a great viral success for Cadbury, and it looks as if this one has that potential too.
For those of you that do not remember the drumming gorilla, here it is (if it hasn’t been removed yet for copyright infringement):
January 26, 2009
I don’t keep up with football and know nothing about fantasy football, but I love this promo video for fantasy football. It is just fun to watch. Enjoy.
January 25, 2009
Companies are finally starting to get serious about social media. The newest position at most big companies is now some sort of Director of Social Media (although the titles vary from “Director of New Media” to “Director of Conversations”). The job responsibilities include pushing information out to consumers, but also monitoring conversations for ideas or issues. Check out this Financial Times article for more details about how companies are using social media.
An interesting video about the ways marketing has changed.
Obama has been lauded for his use of social media during his campaign. And now many are anxious to see how it will transition that use into the working presidency. According to an article in the latest issue of Wired magazine, he has many bureaucratic challenges ahead of him. But Obama’s public has high expectations of transparency while he is in office. They have become used to seeing him on YouTube (currently 20+ million views), reading his tweets (currently 144,000 followers) and staying updated through his Facebook page (currently 4.4+ million supporters). And they don’t mind getting emails and text messages from him when the message is timely. The power of social media on his being elected was evident. Allowing Americans this same acces to him while in office can also have a powerful effect: engaging and educating more people in the work of government. I hope that his office is able to overcome the challenges and share as much about the work of the president as possible. If they can achieve this, we will have a more educated voter pool in four years.
Companies can learn from Obama’s successful foray in the world of social media. It is where the people are, and they are there to listen and learn. If you have something worthwhile to say, they will listen and share it with their friends. It takes dedication and a lot of work. And you have to experiement with all the channels to find the combination that works for your brand messages.