More Readers Are Picking Up Electronic Books - NYTimes.com I am a fan of the Amazon Kindle. (tags: Kindle Amazon technology reading books digital) Online v. print reading: which one makes us smarter? : Scientific American Blog (tags: reading books online technology computers screens internet media news research education)
This is how a brand should use social media. Zappos, known for their vast shoe catalog, taps into the news of President Bush ducking shoes thrown at him in Iraq and creates their own video. And, they post it immediately to make it relevant.