October 13, 2008

YouTube Grows Up

Filed under: Advertising,Technology — Emily Reeves @ 6:48 pm

YouTube is the most popular video site on the web with more than 330 million users. And while the site really generates little to no revenue, Google purchased it for $1.65 billion in 2006.  It has kind of been like that popular kid living off a trust-fund, with no need or requirement to get a real job and earn his keep.  Until now.

YouTube is introducing longer format videos that include advertising.  The launch is with CBS and includes full-length episodes of popular shows ranging in length from 20 to 48 minutes.  In addition to offering the video free to viewers, there will be a “theater” mode to improve viewing experience.  See full story here.

This sounds like a winner to me.  It would be great if they could offer geo-targeting for the advertisements that appear before/during/after the video to allow local marketers to get in on the action with viewers in their areas.

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