October 30, 2008

Technorati Claim

Filed under: Current Events — Emily Reeves @ 10:06 am

Technorati Profile

Ad Worlds Portrayed

Filed under: Advertising,Culture — Emily Reeves @ 8:43 am

Check out a fun article from the NY Times on movies and TV shows that featured ad agency enviroments.  Enjoy.

Tweets and Human Curiousity

Filed under: Culture,Current Events,Marketing,Social Media,Technology,That's Just Cool — Emily Reeves @ 6:48 am

The talk about Twitter right now is abundant.  It seems that it has finally reached the masses and people (and companies) are starting to get more interested in it.  The Wall Street Journal has even written about it.  I signed up for Twitter about a year ago and write my own tweets pretty intermittently – some days I am very active, other days nothing (you can see my latest Twitter posts in the right-hand column on this blog).  However, I keep Twhirl open on my desktop every day and track many people and news organizations.  I am addicted to getting that feed directly to my desktop all day long.

It is an interesting social phenomenon: humans have always been curious about other people’s lives and thoughts, and now people actually want to openly share their lives and have found a way to deliver those straight to your desktop or cell phone instantly.  I am amazed at how open our lives have become, including mine.  I have always been a private person, but now I am sharing everything online and am having fun doing it.  Part of me feels like I have to do it out of fairness: I love reading everyone’s else’s information and I feel too voyeuristic if I am not sharing my own.

(If you love reading about people’s lives and don’t mind feeling voyeuristic, check out PostSecrets: “an ongoing community art project where people mail in their secrets anonymously on one side of a postcard.”  I am also addicted to this site.  Some of the secrets are funny, some are scary and many are sad.  I think this site has a interesting way of making people feel not so alone in the world.  It is also a cool mash-up of traditional communication (mail) with online communication (blog).  It reminds me of a more anonymous Twitter.)

For now, Twitter seems to be best for communicating up-to-the-second news updates and keeping up with your friends.  I am interested to see how companies will use it to communicate with their customers and if customers will actually “follow” companies through Twitter.  How Twitter will be used as a direct marketing tool has not fully been determined yet.  Marketers can (and should) be using Twitter to better understand their customers and their perceptions of brands/companies; we should think of it as an online focus group.  Through the Twitter search feature, we can plug in company names and see what people are saying about us and our clients.

A new Twitter project that I love is My First Tweet.  This was created by Noah Brier of Brand Tags-fame (I am jealous of his ingenuity when it comes to things like this).  My First Tweet is a database of people’s first words on Twitter.  He calls it “an anthropological dig on Twitter.”  Love this.

For those in Arkansas: Thank you to Lance Turner of Arkansas Business for the shout out on his blog as a local Twitter-er.  Check out what Lance says about Twitter here.  Blake Rutherford also recently wrote about his use of Twitter: see his comments at Blake’s Think Tank and follow Blake’s political commentary on Twitter.

You can follow me on Twitter here.

October 26, 2008

Mad Men Parody Continued

Filed under: Advertising,Culture,Current Events — Emily Reeves @ 1:58 pm

Another hilarious Mad Men parody by SNL. Enjoy.

Mad Men

Filed under: Advertising,Culture — Emily Reeves @ 1:41 pm

I think the show Mad Men is absolutely ridiculous.  But, I don’t need to get into that again.  This SNL skit, however, is hilarious.

October 25, 2008

Shout Out

Filed under: Current Events — Emily Reeves @ 9:06 am

Fellow blogger and co-worker, Blake Rutherford, appeared on a local television show – Unconventional Wisdom – this week to talk about politics.  Enjoy.

October 22, 2008

On Account Management

Filed under: Advertising — Emily Reeves @ 12:43 pm

I did not attend the AAAA’s Account Management Conference last month, and reading the summary, I wish that I had.  I have always said that I love my job for its diversity: I must learn about the advertising business, but also the businesses of each of my clients and how to apply communications strategies to it to build the business.  I like to dig in, do research and educate myself on all aspects of a business, and my job allows me to do that.  Reading the summary of Observations for the 2008 Account Management Conference, I felt even better about my agency position.  My favorite job description so far:

“Because the discipline has undergone a sea change, Hill said today’s account managers have the most exciting job in advertising, acting as ‘equal parts juggler, mediator, father confessor, mother creator and brand steward, all rolled up into one exacting and brilliant mind.’ She compared the job of account manager to executive producer of a big-budget Hollywood film.”

October 20, 2008

Makes Me Want To Be A Kid Again

Filed under: Advertising — Emily Reeves @ 8:14 pm

And, I am not a sports-minded person.

Apple Advocate

Filed under: Advertising — Emily Reeves @ 7:59 pm

That is me. I love this spot: Apple’s way of addressing Microsoft’s way of addressing Apple. Nice.

October 19, 2008

Sony Bravia

Filed under: Advertising — Emily Reeves @ 6:46 pm

I am still entertained by these spots.  Definitely not boring yet.  They make me feel good.

October 13, 2008

Everything Old is New Again

Filed under: Advertising — Emily Reeves @ 7:12 pm

Remember the days when news anchors did the advertisements too?  I don’t.  But, I have seen video of it.  It seems that in our days of DVR, television shows are trying to find new ways to generate advertising revenue from those advertisers who are trying to avoid being fast-forwarded.  Jimmel Kimmel Live now has its host (Jimmy Kimmel) giving live ad-lib commercials to those who pay.  This is brilliant.  You can read more detail here.  This “new” technique is so popular that the show is almost sold out through the end of the year.  And, according to IAG Research:

“‘They are a good story for both the networks and for advertisers,’ says Rachel Mueller-Lust, executive VP of the network division. Mueller-Lust explained that IAG tracks ads shown alongside live commercials and those that aired standalone without any reference to program content. Live commercials coupled with a media buy give a huge lift to brand recall. ‘It is a very successful approach,’ Mueller-Lust said.”

YouTube Grows Up

Filed under: Advertising,Technology — Emily Reeves @ 6:48 pm

YouTube is the most popular video site on the web with more than 330 million users. And while the site really generates little to no revenue, Google purchased it for $1.65 billion in 2006.  It has kind of been like that popular kid living off a trust-fund, with no need or requirement to get a real job and earn his keep.  Until now.

YouTube is introducing longer format videos that include advertising.  The launch is with CBS and includes full-length episodes of popular shows ranging in length from 20 to 48 minutes.  In addition to offering the video free to viewers, there will be a “theater” mode to improve viewing experience.  See full story here.

This sounds like a winner to me.  It would be great if they could offer geo-targeting for the advertisements that appear before/during/after the video to allow local marketers to get in on the action with viewers in their areas.

October 5, 2008

Cadillac & Kate Walsh

Filed under: Advertising — Emily Reeves @ 6:53 pm

The Cadillac commercials featuring Kate Walsh have been our for a while, but they must have just increased their media buy, as I have started seeing them again.  I remember when I first saw the commercials: I talked with friends about my affinity for the commercials.  They made me want a Cadillac.  This was, of course, before I was in the market for a car.  And, by the time I was in the market, I had forgotten about Cadillac.

But, I digress.  The commercials are playing again, and again, I asked a friend: is it weird that I really like these commercials?  This sparked an interesting conversation about who Cadillac is really targeting.  I assume that it is single, successful females-without young children-who connect with the the Addison Montgomery character of Grey’s Anatomy and Private Practice.  My friend agrees because this spot is so different from “safety, family, convenience” message that is typically targeted to women.  Women who are moms, of course.  Not all women are moms.  Nor do all women want to be moms.  So, the question arises: how many women are there who are single and can afford a $60,000ish car?  Is this a viable target for Cadillac?

[A note on the lesson I learned by being forced to think about this just a little past "I like this spot": Just because the commercial appeals to me, does not mean the brand is targeting me.  As advertisers, we sometimes have a hard time distinguishing our reactions from those of the consumers we target.]

As I continued to ponder this question, I remembered that women always want to see themselves as younger than they are (the opposite of children, who want to see themselves as older).  So, when targeting a 40-50 year old woman, brands feature a mid-30′s woman using the product.  Makes sense.  Luxury cars are really for that boomer audience, who can actually afford them.  But, Cadillac has a bit of a stodgy association, right?  I think of it as my grandfather’s car.  And, boomers don’t think of themselves as old.  In fact, they desperately try to avoid any association with it.  Perhaps Cadillac chose Kate Walsh-who is about to turn 41-as that person who will appeal to the boomer target and make the brand feel a bit younger.  She makes the brand “cool” again.

I wonder if this strategy will work for Cadillac?  I suspect it will take a couple of years to see the difference this “when you turn your car on, does it return the favor” positioning makes, but I think it will make a difference in the type of person you see driving a Cadillac in the future.

For your reference, here is one of the Kate Walsh spots: