For the Love of Dogs

August 26th, 2008

My dog Betty is the center of my world.  To me, she is a person--she has all the personality of a human, she is the size of a human (96 pounds) and she talks to me.  And, yes, I talk to her.  We have a relationship.  Last week I had a conversation with a client over lunch about the love we have for our dogs…

Using Online Video

August 25th, 2008

Lately, we have had a lot of discussion around the agency about viral campaigns: what do you do, how do you make them "viral," how much should you spend, etc. So when we find a good one, we try to learn from it. Via my Brandweek e-newsletter today, I found the Haagen-Dazs "Help the Honey Bees" campaign. I love it. The idea is simple, fun…

Using the Web to Feed Our Irrationality?

August 20th, 2008

As I am reading my latest issue of Wired, I learned the name of condition that I was already familiar with: Homophily - the human tendency to seek out information that supports preexisting assumptions. And, according to Wired, the internet "magnifies this echo-chamber effect."  So, whether your beliefs are right or wrong, you can find a web resource that supports your beliefs and validates whatever…

More Mad Women

August 1st, 2008

Another rant about Mad Men in Adweek. "I watched off and on in the first season, and loved everything about the look and sound of it (the smoke, the tight-fitting clothing, the lacquered-down hair, the clink of the ice in the cocktails, the music). Still, I couldn't get past the outrageous womanizing and brutality of the story line. It was too painful to watch. So,…