More Online Video Watching

June 26th, 2008

Continued reporting on the increase in online video viewing, reported by New York Times: ComScore reported that the average viewer watched 228 minutes of video in April, compared with 158 minutes in May 2007. One reason is that the videos people watch are becoming longer — the average viewer spent about 17 seconds more per video in April than in May 2007 — but most…

Every Bird Should Get to Fly

June 26th, 2008

My friend over at Monkey Bulb found this spot and I love it so much, I am posting it here too.

Brand Perceptions

June 26th, 2008

Check out a cool experiment by blogger Noah Brier: Brand Tags.  This experiment proves that consumers control brands - brands are what consumers say.  On this site you can tag brands yourself, or you can see what others are saying about brands.  Very cool and fun.  Enjoy.

Google: #1

June 23rd, 2008

Google has been ranked the most reputable company in the country - a list it wasn't on at all four years ago. See the entire article at AdAge. Google doesn't spend any money to advertise its brand or services. According to Robert Fronk, senior VP-senior consultant, reputation strategy, at Harris Interactive: "The positive perception of how you treat your employees, your corporate-social-responsibility efforts, and your…

Discovery

June 23rd, 2008

I don't watch the Discovery Channel, but I am inspired to after watching this spot. Genius and beautiful. Enjoy.

TV Slowly Dying?

June 23rd, 2008

Video continues to be a growing method for consumer consumption of information and entertainment.  According to an article in BusinessWeek this week: "The average American (age 12 and up) with Internet access spends more than 6 hours a day watching videos, shows, news, and sports - or playing games - on screens of one sort or another...Solutions Research Group...predicts a rise to 8 hours a…