Women are social and love to share information. They are the gatekeepers for almost all purchase decisions for their families and they advise their friends on their purchase decisions. So it makes sense that women would be attracted to blog-writing as a way to spread “word-of-mouth” experiences and information. According to a recent article in AdAge:
“…more than one-third (35%) of all women in the U.S. aged 18 to 75 participate in the blogosphere at least once a week. And that number increases if less-frequent visits are factored in. Of those women who are online any amount of time, 53% read blogs, 37% post comments to blogs and 28% write or update blogs, according to the study.”
Why do they blog?
“For fun (65%)
To express themselves (60%)
To connect with others (40%)
As a personal diary (34%)
To give advice or educate (26%)”
Why do they read blogs?
“For fun (46%)
To get information (41%)
To stay up to date on family and friends (36%)
To stay up to date on specific topics (34%)
To connect with others (28%)