Women Bloggers

May 30th, 2008

Women are social and love to share information.  They are the gatekeepers for almost all purchase decisions for their families and they advise their friends on their purchase decisions.  So it makes sense that women would be attracted to blog-writing as a way to spread "word-of-mouth" experiences and information.  According to a recent article in AdAge: "...more than one-third (35%) of all women in the…

Websites Must Get to the Point Quickly

May 30th, 2008

Everything is going digital.  As people get more accustomed to using websites to find the information they seek, they are becoming more particular about how they find that information.  Reported by BBC News: "The annual report into web habits by usability guru Jakob Nielsen shows people are becoming much less patient when they go online.  Instead of dawdling on websites many users want simply to…

Android

May 30th, 2008

Google, always on the cutting edge of innovation, demonstrated its Android mobile phone OS this week. This looks like it could be major competition for the iPhone. Very cool stuff. The phone's built-in compass allows users to pan around an image by physically moving themselves. Check out some of the coverage and videos: Keynote and Sneak Peak Images Hand-held Videos

Movie Experience

May 30th, 2008

Most moviegoers agree that the best movie-watching experience is on a big screen, but more and more movies are available online for viewing on our much smaller computer screens. Netflix is quickly becoming a leader in this service by offering the ability to stream movies to a Windows PC as part of consumers' subscriptions. And, now they are offering a device that sends those movies--streaming--to…

4,151 Product Placements in 38 Episodes for 545 minutes

May 30th, 2008

How do we combat that pesky DVR fast-forward button that zips our consumers right through our commercials?  Product placement in the show!  But is it too much?  According to an article in BusinessWeek: "...American Idol has become as much a marketing showcase as musical slugfest.  Contestants cavort in rock videos to pitch Fords, troop off to Apple to record iTunes tracks, and answer questions brought…

Decrease in TV Advertising?

May 30th, 2008

Over the past several years, there has been much speculation that television advertising will eventually go away.  Ratings are down, it is cheaper to buy online advertising--not to mention more targeted--and who watches commercials anyway since the introduction of DVR?  BusinessWeek reported on this year's upfronts: "A digitized world has crushed the music industry and is not crushing just about every other medium, too.  But…