Women in their 30s

April 28th, 2008

"She's married, well-educated, trendy and environmentally conscientious.  She works full time, is likely sleep deprived and feels that time is her most precious commodity.  Meet today's 30-something woman."  - Advertising Age.  The article goes on to say that women in their 30s don't fit as easily into marketing buckets a baby boomers or male 18-35: "Sure, they get profiled as mothers or career women, as…

Listening to Customers

April 22nd, 2008

Last week I ordered a "large coffee" from Starbucks. It was an interesting experience for me: usually my order is very complicated. But, just as the new, massive ad campaign promised, I received a venti Pike's Roast in the brand new Starbucks cup. The best part about my order however was that my cup came with this little green tab in the sip hole. I…

Cool Car Commercials

April 13th, 2008

I will admit that I am in the market for a new car, so maybe I am especially susceptible to car advertising at the moment. Two car commercials have recently caught my attention and made me pause to watch them: one for the Honda CR-V and one for the Kia Spectra. First up, the Honda CR-V. Last year Honda launched the CRAVE campaign - cute…

BMW 1-Series: Online Campaign

April 8th, 2008

BMW, already known for being on the forefront of new media opportunities--evident by their introduction of BMW Films several years ago--is again proving itself to be a brand that can differentiate itself through digital media, with the launch of a campaign for the new 1-Series. Because the new vehicle is targeted at younger audience, BMW smartly chose to spend almost half their marketing budget online.…