“They shop for casual clothing more than ever before, tend to buy many of the household grocery items and gladly will pick up at least shower gel and cologne grooming products for themselves.” — reported in Ad Age. Some interesting facts:
- 62% purchase clothes only to replace those that have worn out. Only 17% follow fashion trends in style, colors or brands.
- 65% do at least half the household food shopping. (My guess is that they are purchasing from a list created by a female in their lives!)
- 64% think shower gel is an acceptable grooming product, but other than that the majority did not recognize grooming products as having formulations especially for them.