Taking the Phone Book Straight to the Trash

March 22nd, 2008

A few weeks ago I opened my front door to find a bag with my new phone book in it sitting on my porch. I picked it up and walked the entire bag straight to my recycling bin, dropped it in, and walked away. I have no use for a phone book. My computer is almost always on and if it is not, my cell…

Addicted to Web Surfing

March 12th, 2008

Supposedly, once you start surfing, you can't stop.  We are all information junkies and just can't seem to get enough of it.  Reported in the Wall Street Journal: "What is it about a Web site that might make it literally irresistible? Clues are offered by research conducted by Irving Biederman, a neuroscientist at the University of Southern California, who is interested in the evolutionary and…

Men Don't Hate Shopping

March 12th, 2008

"They shop for casual clothing more than ever before, tend to buy many of the household grocery items and gladly will pick up at least shower gel and cologne grooming products for themselves." -- reported in Ad Age.  Some interesting facts: 62% purchase clothes only to replace those that have worn out.  Only 17% follow fashion trends in style, colors or brands. 65% do at…

Media Spending Changes

March 12th, 2008

Reported in Ad Age.

Text Analytics

March 12th, 2008

"Text Analytics--a general term for the mining and interpretation of written words--has been used for more than two decades, most notably by the defense industry as far back as the Cold War to read into the word choices and text of, say, a speech written by Russian leader Mikhail Gorbachev." -- according to a recent article in Ad Age. The article goes on to say…

Tech Addiction

March 12th, 2008

Check out the hilarious article in The New Yorker this week about technology and the absurdity of it.  I think my favorite part was the first paragraph: "Shortly before Valentine's Day, a study was released claiming that forty-seven per cent of men in Britain would give up sex in return for a big-screen plasma television...As with all matters relating to technology, numbers are key: precisely…