Gaming: "Digital Crack"

February 17th, 2008

How addictive is gaming? "Total time spent gaming online hit 11.4 billion minutes in December, up 27% over the previous year...Only e-mail and shopping keep people online longer nowadays."  So, naturally, media companies and advertisers are looking for ways to leverage the popularity of online games.  BusinessWeek reports that MTV has been taking advantage of this growing trend and now "is pushing hard into online…

Majority of Web Users Female

February 13th, 2008

Courtesy of Advertising Age this week, we learn that 2007 was the year that women tipped the scale to compose more than 50% of online users. What are they doing online? Shopping: travel, clothing, health & beauty products, financial products, and food. Women 45 to 54 were much more likely than men to make impulse purchases online when given limited-time offers or extra free items.…

Widget Marketing

February 7th, 2008

Reported in Brandweek, and based on findings from a new eMarketer report, here are some stats on the future of brandable widgets ("mini-Web applications that are downloaded and installed for use on personal computers, Web pages, blogs or social-network profiles"): 100,000 developers worldwide are currently working on widget programs. Facebook began allowing widgets on its site last May.  Since then, 13,000 widgets have been created…

Stone Ward Bloggers

February 7th, 2008

Everyone has an opinion. Here is where other Stone Ward staffers are expressing theirs: Blake's Think Tank - Blake Rutherford, our Director of Public Communications, writes about politics and other current events. Monkey Bulb - Chris Kindrick, Art Director, comments on creative executions of advertising. Officially Lucky - Clint Ecker, Senior Web Developer, is a source for all technology and social networking. Ain't Misbehavin' -…

Political Mac vs. PC?

February 6th, 2008

More on the influence and importance of design: this week the NY Times had an article contrasting and comparing the websites of Obama and Clinton as if one were a Mac and one a PC.  This further illustrates the point made earlier this week in the comparison of font use by the different presidential candidates--never underestimate the power of good design.  According to the NY…

Value of YouTube for Advertisers

February 5th, 2008

Coming off the Super Bowl surge of popularity for advertising (when commercials get higher audience than the game thanks to DVR devices), a NY Times had an article today noting the importance of the web for additional viewing of popular commercials. In fact, marketers should be thinking about ways to post all spots on the Internet on various sites: “The ‘torture test’ for brands beyond…