February 18, 2008

Dark Knight Marketing to Continue

Filed under: Current Events,Marketing — Emily Reeves @ 8:21 am

More confirmation that the marketing efforts for the Dark Knight will continue as planned, reported in BrandWeek:

“Promotional partners are standing by their programs and reportedly won’t need to scrap any related marketing materials.  The reason: they did not focus on the ghoulish Joker character, instead preferring to center their campaigns on the hero, Batman.

“That’s been the norm for brand/movie tie-ins for years, with corporate partners choosing not to align too closely with the bad guys.”

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