February 13, 2008

Majority of Web Users Female

Filed under: Marketing,Technology — Emily Reeves @ 9:03 pm

Courtesy of Advertising Age this week, we learn that 2007 was the year that women tipped the scale to compose more than 50% of online users. What are they doing online?

  • Shopping: travel, clothing, health & beauty products, financial products, and food. Women 45 to 54 were much more likely than men to make impulse purchases online when given limited-time offers or extra free items.
  • Gaming: women are more likely to pay for play.
  • Viewing video: news, movies previews, and music videos.
  • Parenting: more than 43 million moms go online daily and spend an average of 85 minutes there.
  • Socializing: women 25-34, with a college degree are more often to search for local dining and entertainment information, use instant messaging, visit social-networking sites, read blogs, and download music.
  • Dating: when dating online, they lie about weight more often than any other attribute.
  • Staying healthy: almost 84% of all women sought healthcare information online.


  1. Women shop online? That floors me.

    Comment by The Angry Czeck — February 15, 2008 @ 4:43 pm

  2. [...] I am continually surprised at the number of female gamers, but everywhere I turn lately I am reading about the popularity of gaming and the how women love gaming too.  See my previous entry on how women spend their time online. [...]

    Pingback by Ms. Adverthinker » Gaming: “Digital Crack” — February 17, 2008 @ 1:25 pm

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