Commercial Recall Through Fast Forward

February 26th, 2008

I love research: usually there is a nugget of information that is revealed and gives us an "a-ha" moment.  But I also love research because it always confirms things we instinctively know, but provides the data to support those instincts.  That is what an article in today's WSJ does for me.  The article is all about recall of commercials watched through fast forward on a…

50 Most Innovative Companies

February 25th, 2008

As declared by Fast Company: Google Apple Facebook GE Ideo Nike Nokia Alibaba Amazon Nintendo Procter & Gamble News Copr. Affymetrix Disney Samsung Method Target HP Tesco Ausra Timberland IBM Arup Anomaly (an ad agency, oops, branding/innovation/design/VC firm) Autodesk Herman Miller RealNetworks Boeing LG Electronics Omniture iRobot Wal-Mart Live Nation Intel Burton Whole Foods Cisco Systems Corning Toyota Real D Microsoft Payless AirAsia Current TV…

Using Video in Business

February 25th, 2008

"No matter which services you choose, the most important point is simply to use video.  Too many companies don't have clips showing their products, their philosophies, or simple news announcements by their CEOs.  Business is a conversation, and video is increasingly how that conversation takes place." -- summary of an article in this month's Fast Company that talks all about the various ways video can…

Dark Knight Marketing to Continue

February 18th, 2008

More confirmation that the marketing efforts for the Dark Knight will continue as planned, reported in BrandWeek: "Promotional partners are standing by their programs and reportedly won't need to scrap any related marketing materials.  The reason: they did not focus on the ghoulish Joker character, instead preferring to center their campaigns on the hero, Batman. "That's been the norm for brand/movie tie-ins for years, with…

Event Marketing Works

February 18th, 2008

A new survey shows in-person events can boost purchase intent as high as 52%, according to a recent article in BrandWeek. If consumers attend brand-sponsored events--such as sports championships, walkathons and theme parks--purchase intent translated directly into sales about 50% of the time. And, sports-related events have the greatest impact. "The special value of events, sponsorships and trade shows has to be considered, " said…

Social Networking Adveritising Not Working

February 17th, 2008

As reported in BusinessWeek, social network users are spending less time on sites like MySpace and Facebook in an effort to avoid advertising.  "The average amount of time each user spends on social networking sites has fallen by 14% over the last four months, according to market researcher ComScore.  MySpace, the largest social network, has slipped from a peak of 72 million users in October…