Gen Y's Work Style

January 28th, 2008

We have had a lot of discussion lately in our agency about the differences in the work styles of the Gen Yers (born since 1980), also referred to as Millennials, verses the rest of the staff. This is especially important to us, as advertising tends to be a young person's business. Evident of this growing concern among businesses, this month's Harvard Business Review included a…

Power Women

January 28th, 2008

When making a job switch, women are more likely to bring their success with them to the new company. Unlike men. At least according to an article in this month's Harvard Business Review: "Unlike their male counterparts, female stars (189 women, 18% of the star analysts in the original study) who switched firms performed just as well, in the aggregate, as those that stayed put."…

Viral Marketing Campaign for the Dark Knight to Continue?

January 25th, 2008

  The Wall Street Journal had an interesting article in yesterday's issue: Will Marketing Change After Star's Death?  The article does a nice job of summing up the viral campaign used to promote the next Batman installment, The Dark Knight.  The studio used Health Ledger's "playful but psychotic" The Joker character as the star of the viral campaign, despite the fact that Christian Bale returns as…

Are Influencers Unimportant?

January 21st, 2008

We have all read Malcom Gladwell's The Tipping Point and latched on to the idea of spreading trends by reaching key influencers and leveraging their word-of-mouth to propel the brand we are marketing. We love this idea: spend the precious few marketing dollars that we have targeting only those people who will help us maximize those dollars by spreading the word of our products' greatness…

Mass Cultural Consumption = Mass Creative Output

January 17th, 2008

Using the Internet as a tool, more and more consumers are engaging in culture consumption, broadening their knowledge horizons and then using that experience and knowledge to contribute their own creative expressions and deposit those right back into our culture for further consumer consumption. According to a recent article in Ad Age: "For years, marketers viewed the cultural consumer as an elite market segment, estimated…

Influence

January 10th, 2008

Consumer Influence in Potential Buyers’ Purchase Decisions: What Does This Mean for Marketers? A study sited in MediaPost’s Media magazine noted that “75% of shoppers say it is extremely or very important to read customer reviews before making a purchase. And they prefer peer reviews over expert reviews by a 6-to-1 margin.” I always read consumer reviews of products when the site I am purchasing…